Career Viewpoint: Analysis of General Trends and Required Skills for Marketing in Retail Sector

CAREER VIEWPOINT

Table of Contents.
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Analysis and Application.............................................................................................................3
General trends which will impact on your chosen profession/industry ......................................3
The skills / knowledge and experience required..........................................................................4
Evaluation....................................................................................................................................6
CONCLUSION ...............................................................................................................................7
REFERENCES .............................................................................................................................10

INTRODUCTION
The Career viewpoint is base in choosing the personal career option for choosing the
future career option by meeting various goal and objectives as for grasping the future growth
opportunities. as I am choosing the career option in marketing sector. The main job as being a
marketer after completing the career is to promote various products and services of the company.
Choosing industry in retail sector , the marketers are responsible for creating the awareness of
various products and services as for increasing sales of the retail sector company. Effective
marketing mainly includes promoting products by using various strategies as for grabbing
interest of various consumers for purchasing product and services. This report provide details for
analysing about the general trends impacting the chosen career option in industry. Also skills
and knowledge required by choosing marketing career option. Lastly, evaluating for marketing
role, in retail sector a for proofing the job opportunity available for growing in the future.
MAIN BODY
Analysis and Application
General trends which will impact on your chosen profession/industry
Impact of globalization and technology :
As per the Blut and Wang, (2020) the trend as with increasing digitalization has
transformed the ways of marketing products and services into the dynamic market. The technical
advancements impact the marketeers and ,marketing profession as with the engaging of products
by using the latest technology in day to day operations. Also, informing various consumers by
engaging attracting with various new marketing strategy as for purchasing products of company.
Further by using new technical equipments helps in growing and effective building relations by
communicating with the prospective consumers.
Also due to the globalization it impacts marketing as it provide broader areas for
marketing the products and services being sold by the retail business. It helps in reaching large
number of consumer market. As with the globalizing in economy the smartest are able to access
the wide market as by reaching to foreign clients, and mass marketing of products, this helps in
increasing sales of the company and provide various competitiveness by reaching and marketing
of retail products by satisfying consumers.
According to Devi, (2022) New social media and e-commerce trend impact the marketing
, as per the selling on social media as by personalizing the content, conversationalist marketing