Career Viewpoint

This report discusses the trends, skills, and job opportunities in the marketing field. It emphasizes the importance of self-assessment, market knowledge, and professional networking. It also explores the impact of globalization and digital media marketing. The report provides insights into the skills and experience required for a successful career in marketing.

Career Viewpoint

Table of Contents
Introduction................................................................................................................................3
Analysis and Application...........................................................................................................3
General trends........................................................................................................................4
The skills and experience required.........................................................................................5
Evaluation..................................................................................................................................6
Interpretation:............................................................................................................................7
Interpretation:............................................................................................................................8
Conclusion..................................................................................................................................8
References..................................................................................................................................8
Appendices.................................................................................................................................8

Introduction
Career perspective is concerned with the pattern of employment related experiences.
There are a number of factors affecting career perspective which are economic realities and
dictate the changes of occupation for employees throughout their employability. In the
following report and analysis of jobs available at marketing field is described (Ceron and et.
al., 2019). The report consist of various factors which are determining the general trends
which is impacting marketing profession and industry. There are a number of trends such as
globalisation and technology which are discussed in detail. Along with this a summary of
various skills and knowledge which are required by an individual in order to expertise in
these fields are also discussed. At the end the report discusses about different advertisement
and job opportunities which can be considered in the marketing field.
After my graduation when I went for different employability opportunities I assessed
all my skills and capabilities that will effectively help me to choose my career. After this
analyzation I realised that marketing field and jobs of marketing analyst is suitable for me
according to my skills and capabilities. There are a lot of opportunities present in marketing
field these days as every organisation requires a marketing analyst who can effectively study
the requirements of consumers in market. The report describes about various trends in
marketing field which will help me to successfully start my career.
Analysis and Application
Phase 1:
The major reason for choosing a profession is understanding self. It is necessary to
start self-assessment which is a frustrating process. However it is necessary to secure a work
that is of value and bring satisfaction for an individual. The first and major step for effective
self-assessment is to consider the self-interest as well as understand strengths and weaknesses
of self.
Phase 2:
When planning for a job for the first time it is necessary to understand and compile
knowledge about the market as well as the skills which are relating to market. It is necessary
to keep in mind that profession is different from a job and working in short-term or part time
is not considered as a job. The job offer is more expanded form from the part time jobs
Phase 3:

The third Phase is getting credit for challenges for different prospects. At this stage the
research is over and now it is the time to attain a new job. It requires identification of
different qualities and talents which are designed by applicant and it is necessary to prepare
for the offer available in market. This reviewing is done into three categories which are as
follows:
 Personal characteristics: This includes all the characteristics that are present in
individual such as their believes, their style of life, their characteristic traits and
features.
 Professional expertise: Professional expertise related to the practical knowledge and
qualifications which are required for a job. This includes usage of certain software
and knowledge of certain devices.
 Transferable activities: Transferable activities refer to the capabilities that can be
inherited by individual through different set of activities. This is gained through
different training and development programmes effectively attended.
General trends
The trends in marketing field keep on changing. When taking the traditional
marketing into context it was majorly related to using old ways in order to advertise and
market a product. This included using newspaper, hoardings, billboards, television,
magazines and so on for marketing a product or service successfully (Lee, , 2019). However
nowadays digital media marketing have impacted marketing throughout the world. There are
a number of companies which are using digital media marketing tools in order to market their
products and services.
The social media platforms have also generated huge interest of customers towards a
number of products and service. In order to work in marketing field successfully it is
necessary to be up-to-date with all these technological developments taking place. There are a
number of marketing tools available which can be used by marketing analyst in order to make
sure that they are developing a great promotional plan for the products and services provided
by their companies. There are a number of benefits which can be gained through using social
media tools such as it helps in reaching a lot of customers at once. Also the response to any
customer queries can be provided instantly which helps in increasing the brand value and
brand image of organisation. This has made it necessary to understand the proper use of
social media platforms and content marketing as well. Content refers to the images, videos,
audios, text and so on that are used on social media platforms in order to promote a good or

service. For a marketing analyst it is necessary to understand the importance of content and
also the ways to develop an impactful content.
Globalisation is another trend which has change the scenario of marketing in a
number of organisations (Burga, Leblanc and Rezania, 2020). There are a number of
organisations who now prefer to work overseas. This have generated I need to understand
culture and ethics of different backgrounds in order to make sure that customers from all the
cultures are influenced. Working in the marketing field requires knowledge of all these
different cultures efficiently in order to understand the perspective of consumers. While
talking to a number of marketing analyst were now successfully working in multinationals it
was found that after globalisation have taken over the marketing plan for companies are
determined at a very vast level. It is necessary to make sure that the company is not only
focusing on limited number of consumers. They aim to reach the highest possible numbers of
consumer and make sure that needs and requirements of all these consumers are kept in mind
before driving a strategy.
The skills and experience required
It is very important for individuals to effectively build their own professional network. It
will help in successfully working towards marketing field. It is necessary to work upon self
and nurture the skills and abilities present in order to take proper use of them and develop
further. There are a number of different skills and knowledge required as mentioned below:
 It is necessary to have effective communication skills that will help in leading a team
and getting work done effectively.
 It is also required to make contacts with faculties who have contacts in industry this
will help to form referrals when applying for a job (Bozionelos, Lin and Lee, 2020).
 It is required to be actively present in different conferences and projects. It is a great
way to present oneself in front of others and in front of master of marketing field to
get noticed by them.
 It is then required to make sure that healthy relationship is maintained once the job is
effectively attained. Proper training and development opportunities that are provided
by organisation are to be used successfully also if not available one can develop their
own skills and abilities through regular and continuous efforts.
 It is also necessary to take help from friends and family. Taking help from friends and
family is an effective way to make sure that individuals are building networks and
making use of network of their close ones.

Evaluation
Questions
Q1) Are you interested in marketing jobs? Frequency
a) Yes 10
b) No 10
Q2) According to you, what are the different types of trends in
marketing?
Frequency
a) Globalisation 11
b) Digital media marketing tools 8

Q1) Are you interested in marketing jobs? Frequency
a) 10
b) No 10
1
2
Interpretation:
With the help of data represented above it is velar that out of total twenty respondents
there are 10 respondents who are interested in marketing jobs. On the other hand there are 10
other respondents who are not interested in this field. When assessing deeply, these
respondents are now interested in finance, human resource and operations field.
Q2) According to you, what are the different types of trends in
marketing?
Frequency
a) Globalisation 12
b) Digital media marketing tools 8

a) Globalisation
b) Digital media
marketing tools
Interpretation:
With the help of above given information it can be interpreted that there are a total of
12 respondents who believe that globalisation is the current trend in marketing field. This
means that 60% of population is considering globalisation to be the trend on the other hand
there are 40 % of population or 8 out of 20 respondents who believe that digital marketing
tools are current trend in the marketing segment.
Conclusion
With the help of above given report it can be concluded that an individual requires to
go through a number of steps in order to make sure that they are effectively getting the career
according to their choice and their skills. It is necessary to critically assess all the needs in
market and take into consideration the trends in the required field of interest. Secondary and
primary research helps in proving the trends and the qualities required to successfully set up a
career in required field.

References
Books and Journals
Burga, R., Leblanc, J. and Rezania, D., 2020. Exploring student perceptions of their readiness
for project work: Utilizing social cognitive career theory. Project Management
Journal, 51(2), pp.154-164.
Bozionelos, N., Lin, C.H. and Lee, K.Y., 2020. Enhancing the sustainability of employees'
careers through training: The roles of career actors' openness and of supervisor
support. Journal of Vocational Behavior, 117, p.103333.
Lee, H.W., 2019. A career stage analysis of the US Federal employees’ job satisfaction and
turnover intention: A comprehensive overview. Review of Public Personnel
Administration, p.0734371X19856082.
Ceron, A. and et. al., 2019. Journalists and Editors: Political Proximity as Determinant of
Career and Autonomy. The International Journal of Press/Politics, 24(4), pp.487-
507.
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