Career Viewpoint: Marketing Manager as a Profession, Recent Changes, Future Trends, Skills and Experience

Career Viewpoint

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Marketing Manager as a Profession .......................................................................................3
2. Recent Changes in Marketing ................................................................................................3
3. Future Trends of Marketing....................................................................................................4
4. Skills/Knowledge and experience required to become a Marketing Manager.......................5
5. New and emerging job roles in Marketing..............................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
APPENDIX......................................................................................................................................9

INTRODUCTION
Every graduate student who gets a degree have a desire to get a job in his field of the
education. For this purpose students do extensive research on various professions and try to find
out which profession seems to be fit for them (Kazi and et.al, 2017). The aim of this report is to
find a suitable profession or an industry of choice I want to pursue. This report highlights the
profession I choose i.e. “Marketing Manager”. It is the role pertaining to the Marketing industry.
Further this report also outline the changes, future trend, types of skills and experience expected
from the graduate students.
MAIN BODY
1. Marketing Manager as a Profession
Marketing is related to those activities that are used to persuade people for the buying and
selling of the product and services that in turn generate revenue (Philip, 2017). The marketing
manager's role is to create marketing strategies, marketing campaigns and preparation of budget
for the marketing department. It is a trending profession for the graduate students as candidate
from any field of study can apply for this position. Complex skills are not a mandatory
requirement for the job position and also there is scope for lot of creative ideas and
experimentation for performing marketing functions which is an advantage. Also the pay scale
for the marketing manager is good
which gains the attraction of the graduate students.
2. Recent Changes in Marketing
Marketing is consistently changing and marketing department have to make changes in
the marketing policies accordingly. Some of the major developments are introduced with the
evolution of the electronic media. The use of internet is drastic and it brings revolution within the
whole industries alter the whole process of marketing. The use of technologies for performing
marketing functions becomes prominent recently (Farris and et.al, 2017). Some of the recent
changes in marketing are as follows:
Digital Marketing
It is the online marketing with the use of electronic media. It includes the use of
marketing through Internet websites, Digital images and videos, Blog websites, Third-party
websites, E-mail marketing, etc.