Carlsberg in Emerging Markets

CARLSBERG IN EMERGING MARKETS

INTRODUCTION
• one of the most consumed drinks the world is the beer, it's even considered to be the most popular drink after tea and
water Carlsberg lager portfolio incorporates in excess of 500 brands and they fluctuate altogether in term of volume,
value, target crowd, and geographic entrance fifth-largest brewery in the world by volume produced and producer of
beer alcoholic and non-alcoholic
CARLSBERG’S FOCUSED ON
• mature beer markets of western Europe
• improved profitability though innovation and streamlining
• growth markets of eastern Europe and Asian markets
• growth by creating new market segments and building brands

MISSION AND VISION
mission
 the mission of Carlsberg company is to be a dynamic provider of quality beers and also bring its exciting
brand, innovative culture and committed teams which will bring people together and add more enjoyment to
life
Vision
 "probably the leading the beer company among the world"
Problem statement
 Increased competitiveness in the emerging markets from international rivals and local breweries