Business Canvas Model for Carlsberg

Business canvas model for Carlsberg- The building block of Value proposition
The business canvas model has 8 building blocks to discuss while designing marketing strategy.
The eight building blocks are key partners, key activities, key resources, cost structures, value
proposition, revenue streams, channels, customer relationship and customer segment. The report
focuses on value propositions for Carlsberg brewing company (Martin, 2015).
The value proposition
The aspect of value proportion basically emphasis on delivering the product and services which
are being valued by the customers (N.A, 2015). Carlsberg is the fourth largest global brewer
company and giving an opportunity to promote local companies to promote their brands. The
product portfolio of the company includes the 500 brands (Zubielqui, 2019).
Aspect of value proposition Calsbers’s value proposition in market for
customers
Talks about the value that to be deliver to
the customer
The company offers a range of products, to
middle age couples who tend to have beer for
their status quo and refreshment
The tagline , sleeping giants, that the way of
Carlsberg etc, individual tend to relate their
personality and behaviour with brand
ambassador (Fleming, 2018)
Talks about the customer's problems are we
helping to solve
One more innovation: Draught beer are used to
be given in steel kegs, that keep beer fresh for
a week, now given in such innovative
packaging that avoid the wastage of beer and
keep fresh, considered as a innovative and
tricky value proposition.
There are fewer options for female brewing
products. Carlsberg offers range of products
for female customer segments

Talks about job are we helping the
consumers to get it done from offering
products and services
The status quo, refreshment , old beer variety
Planning to come up with the variety of non
wine but refreshing drink that is equal to the
beer or wine, for female, reflect more fruity
and healthy drink, protect the image of women
with satisfying the need of refreshment
Talks about the customer requirement and
related satisfaction
The unique taste of beer with wide variety on
appropriate prices comparatively, idyllic events
in either social clubs or sports clubs
Emphasis on female drinks variety
Bundles of products and services to each
target market and segments
700 products with different type, shape, % of
alcohol, and more than 30 brands
Newness : there are 700 types of beers are provided by the company based on % of the alcohol,
brands and types, the types are abbey beer, alcohol free beer, cider, energy drink, European
lager, fruit beer with different flavor, juices, light drinks for family functions etc. offered by
Carlsberg to their customers. The strength of the product ranges between 1% to the 10%. There
are different types of brands introduced in the market such as DV, cardinal, Golden cap, tetley’s,
tigerhead etc (carlsberggroup.com, 2019).
Performance: As we can see that, Carlsberg Company is performing well with innovating and
renovating products regularly. it retains customers with them by coming up with something new
every time (Groenink, 2016).
Customization: The company can’t provide explicit level of customization but it comes up with
range of beers and juices which would cater the needs of each individuals. Moreover the
company aims to have a drink which is free from alcohol but services the interest of female
clients.