Case Analysis: From Regional Star to Global Leader - MGT501 Alternative Assignment

MGT501 Alternative Assignment
Case Analysis Business Report
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Contents
Executive Summary.........................................................................................................................3
Introduction......................................................................................................................................4
Analysis of the case.........................................................................................................................5
1. Elements of conflict and reason behind them.......................................................................5
2. Approaches to solving the problem......................................................................................8
3. Management competencies that are highlighted by the case which are essential in VUCA
world..........................................................................................................................................10
Conclusion.....................................................................................................................................11
References......................................................................................................................................12
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Executive Summary
As the world has now started embracing the global economy, it has been found that it is now the
need of corporations to promote their diverse managing staffs such that they might b able to keep
up with the rapid changes that go on in the economy of the country. It is important for the
company to ensure that they are competent enough in the market failing which they might lose to
the highly intense competition. In the management report provided below, there is a brief
analysis presented on one such case extracted from Harvard Business Review, “From Regional
Star to Global Leader” which briefly studies the thrusting of French Perfume Company in the
global market. Led by Jianguo Yang, the case will explicitly evaluate the issues that are faced
when a company goes global with a local leader. The study will further state the advice which
might be taken into consideration by the company and will also reflect upon the skills and
qualities a leader must possess before going global.
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Introduction
From the analysis of the case, it is evident that it is the need of the company to go global as the
growth and sales have stalled in the local market. It makes it important for the company to ensure
that their profit figures stay up from the margin such that they might be able to keep their
competitive edge in the industry. In order to ensure this, the company is now targeting the
perfume market of Paris for which the company has appointed their local Chinese leader Jianguo
Yang. With high expectation and experience, it was thought that the leader would be able to run
profit margins for the company but on the other side of the story, he was faced with some
managerial issues. These issues not only caused troubles for Mr Yang but also impacted the
performance of the firm in a negative manner (Nohria et. al., 2018).
The management report provided below will effectively and efficiently analyse the case and
discuss the issues which were faced by him in the new market and present the solutions for the
same.
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