Data Collection Techniques & Methods
Added on 2020-06-04
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Case Analysis
Table of ContentsQues. 1 Management decision Problem......................................................................................2Ques 2. Rationale for the Market research question..................................................................2Question 3 Research Objectives................................................................................................3Ques. 4 Techniques which can be implemented to achieve desired objectives..........................3Question 5 How the application of another qualitative research technique could be used inproject design..............................................................................................................................3REFERENCES................................................................................................................................51
Ques. 1 Management decision ProblemManagement decision problem is related to the issues faced by management team inmaking appropriate judgement related to business. The rational behind is that the managementteam in an organisation may face difficulty in identifying the solution to problems and selectingthe suitable alternative from various option. As in context of big companies , decision making isconsidered to be as a complex as well as critical procedure , as one minor judgement can havegreat and long lasting effect on the business growth. Managers in an enterpriseoften rely on fact-based analyticaldecision making .As this helps in ensuring the fair as well as accurate decision.It has been identified from the given case study that the Chinese version of the Joyoung brandwas launched in 1994, but due to some inappropriate decisions as well has strategy , the business wasreorganised. The management team in an enterprise was facing difficulty in making derisionrelated to introducing of soymilk maker machine in the market because of continuous changes indemands of customer. The another factors is changes in trends which has great as well as directinfluence on the marketing strategies of organisation. Management was facing difficulty inmaking decision related to production of soymilk maker machine (Sarin, Challagalla and Kohli,2012)Ques 2. Rationale for the Market research questionThe rational behind question of “What are the Chinese’s perceptions and attitudestowards soymilk maker machine?” is to identify the factors which has supported organisation inachieving success. This question has been added in the interview in order to analyse the needs,demands and consumer perception about the soya milk maker product. The other reason is torecognise the reaction of consumer about the product (Bulgurcu, Cavusoglu and Benbasat,2010) It will also help management team in recognising that whether the product will supportfirm in generating the revenue or profit. This specific question will also support business entityin identifying the barriers which can occur in launching the product in the market. It will alsosupport company in determining the exception of customer from the product. This interview2
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