Case Assessment Question Answer 2022

Running head: CASE ASSESSMENT
CASE ASSESSMENT
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CASE ASSESSMENT1
Answer to question A
Bargaining power of the buyers
(high)
 The soft drinks industry is highly
competitive in nature with the
involvement of diverse firms which
provided the customers with an
opportunity of switching from one
brand to another based on their
changing tastes [1]. It has provided the
customers with an opportunity of

CASE ASSESSMENT2
bargaining on the value of
propositions that are provided by the
industry
 The average consumption of soda and
permitted soft drinks, among the US
population, are estimated to be 56
gallons. Therefore, the average cost of
the soft drinks being below $2 which
attracted the attention of the customers
[1]. The differences in the price
offerings made by the competing
organizations in the industry might
result to switching preferences of the
customers from one brand to another.
Bargaining power of the suppliers
(Low)
 The higher availability of suppliers in
the economies has minimized the
bargaining power of the same. The
companies in the soft drink industry
have the privilege of switching from
one supplier to the another based on
the competitive pricing and cost
related offerings [1]
 Easy entry mode for the suppliers has