Analysis of Amazon Case Study 2022

Running Head: Analysis of Amazon 1
Case Study: Amazon
Student Name
2/10/2020

Analysis of Amazon 2
Contents
Introduction......................................................................................................................................3
Industry / Market Analysis..............................................................................................................3
Market Size......................................................................................................................................5
Stage of Life Cycle..........................................................................................................................5
Introduction..................................................................................................................................5
Growth Stage................................................................................................................................5
Maturity Stage..............................................................................................................................6
Decline Stage...............................................................................................................................6
Growth Rate.....................................................................................................................................7
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

Analysis of Amazon 3
Introduction
Amazon has been a leading e-commerce retailer to provide all products at your home. In
past it was operated from desktop and now from the mobile app. Amazon is making things very
easy and saving a lot of time. The buyers have trust towards Amazon products and they love to
shop at Amazon(Amazon.com, 2019)
In the following parts there are details of Amazon, its market size, growth and product
life cycle.
Industry / Market Analysis
It refers to study and collection of information about market positive and negative side
for the industry. By industry analysis it is easy to understand businesses and its growth, and
purpose (DePillis, & Sherman, 2019)
Consumers around the world spent approximately $3.46 trillion through online business
in 2019, up from $2.93 trillion in 2018, rendering to Internet Retailer's estimate, a Digital
Commerce 360 brand. The estimated development in worldwide web proceeds of approximately
17.9 per cent in each year would be a weakening from previous year's 20.7 % hike. World online
revenues, however, continue to grow quicker than the more competitive ecommerce market of
U.S., which Online Vendor estimates in 2019 would increase by 14.0 per cent (Gessen, 2014).
Every year, virtual income endures to raise, greater improvements are needed to attain the
equivalent level of development, so certain slowing sorts logic. Ecommerce diffusion has been
progressively rising— with the share of virtual merchandising spending recording 10.5 percent
in 2016, increasing to 12.3 percent in 2017, and concluding at 14.4 percent in 2018, Internet
Retailer evaluations. According to the report, the impetus will endure into 2019 with infiltration
arctic of 16.0 percent (Hall, 2012)
Consumers invested $601.75 billion online with U.S. retailers in 2019, up 14.9 per cent
from the previous year's $523.64 billion, according to the US. Quarterly ecommerce figures for
the Department of Commerce published Wednesday. That was a higher growth rate than in 2018,