CASE STUDY. 3. : CASE STUDY. CASE STUDY. Name of the St

Read the attached file and answer the following questions: -What is your view regarding the fact that most global car manufacturers are attempting to become ‘full-line producers’ by developing a full range of models to suit most market segments? -Who are the top three leading companies in terms of market share and how have they been able to achieve such a leading position? -Please discuss the consistency between their growth strategy and their competitive strategy.

Running head: CASE STUDY
CASE STUDY
Name of the Student
Author note

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View regarding every car manufacturer wanting to become full line
manufacturers
The automobile industry is probably one of the most globalized industry in the entire
world. There are specific market segments that each of the car manufacturers target, owing to
the type of cars that they manufacture. However, with almost every car manufacturer wanting
to become full line manufacturers, competition in the market would be immensely high. This
would give rise to a virtual perfectly competitive market. It is for this reason that producers
who specially produce for a particular segment, would face increased competition, and the
war for market share would be greater than ever.
The 3 leading companies and their strategies
Toyota, Ford and General Motors have been the top 3 leading companies in the
automobile industry. This is because of the fact that each of these manufacturers have made
use of the expansions that had been taking place in the west, and expanded their business
across the west. The main idea behind this was not just to expand their businesses overseas,
but also to make sure that they increased their profitability and overall revenues.
Consistency between growth strategy and competitive strategy
The top 3 companies in the industry have exploited their brand image and presence to
penetrate into whatever market that they felt would be beneficial. Therefore, it could be said
that the main thing that has to be considered in this regard is the fact that these companies
have been using their brand name as a tool to effectively expand their businesses.
However, in terms of competitive strategy, these companies have always been at war
at providing a price that would be lower than the competitors, mainly by moving metal.
Therefore, since the growth strategy is to invest in expansion, but to cut down costs as a

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competitive strategy, it could be said that there is some consistency in this, since the main
idea behind this is to increase profitability.

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Bibliography
Ford.com 2019. Ford – New Cars, Trucks, SUVs, Crossovers & Hybrids | Vehicles Built Just
for You | Ford.com. [online] Available at: https://www.ford.com/ [Accessed 12 Aug.
2019].
Global.toyota/en 2019. Toyota Motor Corporation Official Global Website. [online] Toyota
Motor Corporation Official Global Website. Available at: https://global.toyota/en/
[Accessed 12 Aug. 2019].
Gm.com. 2019. General Motors. [online] Available at: https://www.gm.com [Accessed 12
Aug. 2019].