Case Study on International Market Analysis: Toyota

International
Market Analysis
A CASE STUDY OF TOYOTA
STUDENT DETAILS
2020

INTERNATIONAL MARKET ANALYSIS: TOYOTA 1
Executive Summary
The global automobile industry is highly competitive and requires that the manufacturers
offer the customers with innovative and quality products. Toyota, a Japanese car
manufacturing organisation is focused on providing its customers with quality products and
has established a set of rules that guides and controls ethical business practices within the
organisation. Toyota is required to focus on implementing the innovative technologies that
would meet the requirements of the customers and also comply with the changing
government to contribute towards changing environment.

INTERNATIONAL MARKET ANALYSIS: TOYOTA 2
Table of Contents
Introduction................................................................................................................................3
Operational and Strategic Consideration of Toyota in International Market.............................3
Toyota’s Competitive Environment...........................................................................................4
Ethics and corporate governance of Toyota...............................................................................5
Toyota SWOT Analysis.............................................................................................................6
Conclusion and Recommendation..............................................................................................7
References..................................................................................................................................8