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Case Study on Walmart Assignment

   

Added on  2021-04-21

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Languages and Culture
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Running head: CASE STUDY1Case Study: Walmart’s Massive Failure in Germany Name University
Case Study on Walmart Assignment_1

CASE STUDY2Case Study: Walmart’s Massive Failure in GermanyQuestion one National culture and norms have always impacted on the performance of various business activities situated in the country (Nizam, 2016). New business should always aim at gaining insights into the culture of the people surrounding them. According to (Shurrab, 2014) Walmart was a new retailer in the German market, and it should have first actualized itself on the culture of the German population. Some of the Walmart’s culture that conflicted with the German culture are: firstly Walmart did not have a history of dealing with trade unions. However, trade unions in Germany are large and powerful. Secondly, Walmart had a culture of selling their products at prices lower than the industry prices. German is a price-conscious country, and therefore Walmart was not able to generate the economies of scale needed for lowering prices. Thirdly, the greeting at entrance culture was not warmly received in the German market has some German customers viewed smiles from strangers has fake and artificial. Fourth Walmart centralizing its headquarters in Germany did not go down as expected as most German employees quitting other than relocating. Fifth Walmart’s brand name did not attract customers like in the U.S. as most Germans opted for the domestic retail companies such as Metro. Sixth Walmart was used to long working hours in the U.S. market however in the German market store hours working hours are up to 6:30 during weekdays and 8 pm on weekends by store closing law limited (Jui, 2011)Question twoTo be successful in the lucrative German market, Walmart should have altered its international expansion strategy to accommodate sound planning, staffing, directing and controlling. In regards to planning, Walmart should have narrowed to an objective of first gaining insights into the German market. To effectively achieve this Walmart should have
Case Study on Walmart Assignment_2

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