Case Study Analysis

Read this case study analysis on Momor Magda, an ice cream organization, and learn about their strategies, expansion plans, and future growth opportunities. Find out how they use cost leadership and differentiation strategies to increase sales and profitability.

Running head: CASE STUDY ANALYSIS
CASE STUDY ANALYSIS
Name of the Student
Name of the University
Author Note

1CASE STUDY ANALYSIS
Table of Contents
Introduction....................................................................................................................2
Usage of different strategies by Momor Magda............................................................2
Expansion of Momor Magda in Australia......................................................................4
Conclusion......................................................................................................................6
References......................................................................................................................7

2CASE STUDY ANALYSIS
Introduction
Momor Magda is an organization which was established by Angela Hafstorm and
some of her close friends. The organization had developed its position in the industry with the
help of its high quality and innovative products which are offered to the customers. Angela
Hafstorm was an entrepreneur who had started the operations of the organization with the
help of suggestions provided by her brother and proper levels of market research as well. The
operations of the factory of ice cream organization had started with the factory in the year
2011. The production which had started in the new factory was highly overwhelming in
nature (Kaya 2015).
Usage of different strategies by Momor Magda
The cost leadership based strategy has been implemented by the organization in order
to increase the customer base and reach based on the customers. The products that are sold by
the organization are priced in such a manner so that the products are able to offer maximum
levels of value. Cost leadership strategy is implemented by organizations when they aim at
providing the best products at lowest prices. This strategy is implemented by Momor Magda
in order to increase the levels of sales and revenues (Block et al. 2015).
The broad differentiation based strategy is implemented by an organization in such a
manner so that the highest levels of quality is offered to customers irrespective of the prices.
The strategy related to differentiation is considered to be effective for providing the best
quality to customers who are not concerned about the prices. The business activities which
have been performed by Momor Magda had become quite successful within four years of its
operations. The products that are offered by the organization are made with the help of
natural ingredients that are free from additives. The production process is based on the usage
of Swedish strawberries and cookie dough (Zehir, Can and Karaboga 2015).

3CASE STUDY ANALYSIS
The ingredients are also sourced in such a manner which is based on the needs and
demands of the consumers. The quality of products is given highest levels of importance in
the production process of the organization. Different aspects that are a part of the production
process implemented by the organization mainly include, traditional, high quality, unique and
luxurious. The taste of ice cream offered by the organization is also improved with the help
of proper and high quality based ingredients. The supply related process which is developed
for the production of high quality ice cream is quite expensive and is able to affect the prices
as well (Zollo, Minoja and Coda 2018).
The premium ice cream based products that are offered in the industry are high in
demand and the differentiation strategy is considered to be highly effective in nature. The
different flavours which are offered to the customers with the production of Swedish ice
cream mainly include, vanilla, strawberry, pecan and liquorice. The organization has been
able to face its competitors in the industry with the help of the quality of products that are
offered by the organization. The major competitor of Momor Magda in the ice cream industry
is Unilever. The differentiation based strategy implemented by the organization is thereby
considered to be effective for increasing the profitability levels and revenues in the industry
(Linton and Kask 2017).
The strategies which have been implemented by Momor Magda have been effective in
enhancing the levels of profitability. The branding based activities that have been developed
by the organization are also based on the broad levels of differentiation in the industry. The
stable business operations of Momor Magda have been affected in a huge manner by the
pricing policies and quality maintenance based activities. The strategies have thereby proved
to be effective for the operations of the organization in the industry (Linton and Kask 2017).

4CASE STUDY ANALYSIS
Expansion of Momor Magda in Australia
Momor Magda has been able to maintain effective levels of profitability in the
industry with the help of products and innovative approaches as well. The organization
however, needs to be develop new strategies which can prove to be useful for the future
operations in the highly competitive ice cream industry of Australia. The profitability and
revenues of the organization can be increased in an effective manner by proper
implementation of new strategies (Semuel, Siagian and Octavia 2017). The three new
strategies which can be implemented by the organization in order to enhance its future
operations are as follows,
 Social media can be used in an efficient manner in order to maintain the levels
of profitability by communicating with the customers. Angela has used social
media in the past in order to manage the relationships that are developed with
the customers. The organization needs to improve the communication which is
done with the help of social media so that it is able to understand the demands
and needs of consumers. The experiments which have been conducted by the
organization with the help of its innovative products can be communicated to
the customers with the help of proper social media activities (Rakthin,
Calantone and Wang 2016). The social media based platform will thereby
prove to be effective for increasing the customer base of the organization. The
innovative approach which has been taken by the organization regarding
different products can be maintained in order to maintain the sustainable
operations in the competitive industry (McAlister et al. 2016).
 The promotional and branding based activities need to be developed by the
organization in such a manner which will be helpful in the future operations.
The organization needs to improve the branding based activities in order to

5CASE STUDY ANALYSIS
increase the revenues in the industry. Proper promotions can be considered to
be effective in order to increase the reach of products and the awareness as
well. Promotions and advertising can be helpful for increasing levels of
awareness based on the products and variety that are offered to the consumers
(Cacciolatti and Lee 2016). Promotion is considered to be an effective method
of increasing the profitability levels of the organization and ensuring the future
operations as well. The organization will be able to expand its operations in
Australia with the help of promotions that are made through different
mediums. The ice cream based industry of Australia will be helpful in
developing the revenue levels of the organization (Bayraktar et al. 2017).
 The distribution facilities of the organization can be improved in order to
provide the products to consumers in different areas within a shorter period of
time. The development of proper supply chain and distribution can be helpful
for the organization to increase the revenue levels in the ice cream industry of
Australia. The organization will be able to operate in Australia in a profitable
manner with the help of proper distribution. The organization can increase its
reach in the local outlets with the help of a strong distribution based network
(Cacciolatti and Lee 2016). The distribution network will be able to provide
effective levels of opportunities to the organization in order to increase the
revenues and increase its customer base in the market of Australia. The pricing
of the products offered by Momor Magda are affected by distribution network.
The development of a retail network is considered to be important for the
ways by which the organization is able to provide the products to the
customers in Australian ice cream industry according to their needs and
demands (Rakthin, Calantone and Wang 2016).

6CASE STUDY ANALYSIS
Conclusion
The report can be concluded by stating that the organization which is mentioned in the
case study, Momor Magda has been able to operate in the industry in a profitable manner.
The profitability levels of the organization can be increased in the future with the help of
proper implementation of strategies. Momor Magda will be able to expand its operations in
Australia with the help of three different strategies that are related to increasing the
promotional activities, using social media and enhancing the distribution based network as
well. These strategies will be helpful for the organization to increase the levels of revenues in
the ice cream industry of Australia.

7CASE STUDY ANALYSIS
References
Bayraktar, C.A., Hancerliogullari, G., Cetinguc, B. and Calisir, F., 2017. Competitive
strategies, innovation, and firm performance: an empirical study in a developing economy
environment. Technology Analysis & Strategic Management, 29(1), pp.38-52.
Block, J.H., Kohn, K., Miller, D. and Ullrich, K., 2015. Necessity entrepreneurship and
competitive strategy. Small Business Economics, 44(1), pp.37-54.
Cacciolatti, L. and Lee, S.H., 2016. Revisiting the relationship between marketing
capabilities and firm performance: The moderating role of market orientation, marketing
strategy and organisational power. Journal of Business Research, 69(12), pp.5597-5610.
Kaya, N., 2015. Corporate entrepreneurship, generic competitive strategies, and firm
performance in small and medium-sized enterprises. Procedia-Social and Behavioral
Sciences, 207, pp.662-668.
Linton, G. and Kask, J., 2017. Configurations of entrepreneurial orientation and competitive
strategy for high performance. Journal of Business Research, 70, pp.168-176.
McAlister, L., Srinivasan, R., Jindal, N. and Cannella, A.A., 2016. Advertising effectiveness:
the moderating effect of firm strategy. Journal of Marketing Research, 53(2), pp.207-224.
Rakthin, S., Calantone, R.J. and Wang, J.F., 2016. Managing market intelligence: The
comparative role of absorptive capacity and market orientation. Journal of Business
Research, 69(12), pp.5569-5577.
Semuel, H., Siagian, H. and Octavia, S., 2017. The effect of leadership and innovation on
differentiation strategy and company performance. Procedia-Social and Behavioral
Sciences, 237, pp.1152-1159.

8CASE STUDY ANALYSIS
Zehir, C., Can, E. and Karaboga, T., 2015. Linking entrepreneurial orientation to firm
performance: the role of differentiation strategy and innovation performance. Procedia-
Social and Behavioral Sciences, 210, pp.358-367.
Zollo, M., Minoja, M. and Coda, V., 2018. Toward an integrated theory of strategy. Strategic
Management Journal, 39(6), pp.1753-1778.