Brand W Name of student course name Case Study: Arvinder Singh and Onkar Singh

Case Study: Brand W Name of student course name Case Study: Brand W Name of student course name Contents Introduction 2 Problem Statement entire 2 Case Analysis 2 Recommendations 4 Conclusion 4 References 5 Introduction In 2002, brand W was established by founders Arvinder Singh and Onkar Singh as they anticipated scope in domestic Indian apparel retail market and they entered into Indian middle class domestic segment under Brand W owned under TCNS Clothing company limited. Problem Statement As the consumer preference in India has begun to change Brand W decided to