Services provided by Amazon and its biggest competitor

Case Study

Table of Contents
INTRODUCTION...........................................................................................................................1
Services provided by Amazon and its biggest competitor...........................................................1
Competitive advantages of Amazon’s along with challenges which they have..........................1
Factors of motivation which allow consumers and businesses to buy products and services
from Amazon...............................................................................................................................2
Amazon’s eco system..................................................................................................................3
Four recommendations for Amazon for growth in the future......................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Business strategy refers a set of actions which makes companies able to take competitive
advantages and attracting customers as well (Leonidou and et.al., 2017). This study is based on
Amazon case study which is an American multinational technology company. This study will
show some key factors and strategies of success of Amazon like its loyalty program, pricing
strategies etc. Further, it will also show some problems which Amazon is facing along with
recommendations to solve them.
Services provided by Amazon and its biggest competitor
Before discussing about products and services provided by Amazon, it is important to
discuss about Amazon as what is it and what is its position in the market and how it made growth
in last year’s. Amazon is the most well known as well as largest companies in the world (Goel
and et.al., 2020). CEO of this retailer believes that internet is one of the best and revolutionary
new forms of commerce and satisfaction of customers is one of the main key of the success. It
also believes that there are mainly 3 terms and keys of his success such as: lower pricing of
products, qualitative and diversified products and convenience. All over it can be said that its all
strategies are customers centric.
In the context of services and products, it can be said that it offers varieties of products
which are being divided into different categories. As per the physical category it sells: books,
games, movies, music; computers and electronics; health and beauty products; home and garden
tools; clothing shoes and others. In the context of competitors it can be said that companies who
offer same kind of products to customers are known as competitors (Zhu and Liu, 2018).
Amazon has both online and offline competitors. Among all competitors one of the biggest
competitors is: EBay and Wal-Mart which is an omni channel retailer. E-bay is also well known
online platform which offers online shopping to customers just like Amazon. Its platform and
website is free for use.
Competitive advantages of Amazon’s along with challenges which they have
Before discussing about competitive advantages which it has taken and can take it is
important to discuss about its competitors and their performance. Wal-Mart which is an omni
channel retailer has a strong position in the market. It is stated that Wal-Mart bought discount
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