Key Issues Faced by Target Canada

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1Running head: Case Study analysis
Case Study: ‘Target Canada’

Case Study analysis
Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................4
Key goals of Target Canada........................................................................................................4
Quantitative analysis of the key issues faced by Target Canada.................................................4
Qualitative analysis of the key issues faced by Target Canada...................................................5
Solutions and implementation plan.............................................................................................6
Conclusion.......................................................................................................................................8
References........................................................................................................................................9
Appendices....................................................................................................................................10
Appendix A................................................................................................................................10
Appendix B................................................................................................................................10
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Case Study analysis
Introduction
Target Corporation was the 4th largest retailer in the US, it has 1767 stores in 47 states. The firm
initiated off as Dayton Dry Goods company. The company started with a conservative
management approach and later converted into a younger and aggressive style of management.
The retail brands were successful as they focused on the budget-conscious cutover. However,
expansion in the Canadian market has been a catastrophic decision affecting its financial growth
and success.
The main problem faced by the company Target Canada is an outdated marketing strategy and
lack of online presence affecting the growth and success in the Canadian market. Besides, the
issue of supplier relationships and replicating the marketing strategy of the US has also
contributed towards the failure of Target Canada affecting customer loyalty and brand image.
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