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BSBMKG603 - Manage the Marketing Process

   

Added on  2020-04-15

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Running head: CASE ANALYSISCase study AnalysisName of the Student:Name of the University:Author note:
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1CASE ANALYSISTable of ContentsTask 2.........................................................................................................................................2Specific strategies for mentoring and coaching of staff throughout the period of the proposedmarketing activities....................................................................................................................2Models for assessing use of resources provided to attain required marketing outcomes..........2A model and mechanism for providing feedback to staff throughout the process.....................3Identifying a process to be used in checking the performance of the team as well as theindividual....................................................................................................................................4Method of one-on-one coaching to people that have been highlighted in the case...................4Task 3.........................................................................................................................................6Reference....................................................................................................................................8
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2CASE ANALYSISTask 2 Specific strategies for mentoring and coaching of staff throughout the period of theproposed marketing activitiesTo accomplish the ultimate objectives of the companies, the following strategies needs to beundertaken Setting the goals of the activities – the specific goals in this case are increase thenumber of leads, subscribers by 30%.Implementing new sub plans – the implementing the plans of the companies with thehelp subordinate plans like improving the attitude of the company personnel,increasing the interactive sessions among the staff of the company (Gatautis andVitkauskaite, 2014) Proving feedback – the feedbacks should be provided periodically. The maincultivation of this process is to focus on the competency of each individuals andcorrecting the mistakes (Ismail and Ismail 2017.)Models for assessing use of resources provided to attain required marketing outcomesTo assess the outcome of the proposed strategies, the following outcomes needs to berecognised and compared with the past data. The internal resources used must be efficientand effective in nature (Gatautis and Vitkauskaite 2014). The external environmental factorsmust be taken into consideration in this matter. Number of customers increasedIncrease in sales Market return on investments
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