Marketing and Business Activities
Added on 2020-02-17
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Case Study Analysis of Nike
Table of ContentINTRODUCTION.................................................................................................................................3TASK....................................................................................................................................................3A. Concept of marketing and terminologies......................................................................................3B. Role of marketing strategies..........................................................................................................5C. How marketing concept and principles are used in Nike’s daily organisational operations..........6D. Relationship of marketing functions to other functional areas......................................................7Conclusion.............................................................................................................................................8REFERENCES......................................................................................................................................9
INTRODUCTIONMarketing is that process where the company sell their products and services tonumerous customers to retain in market for a long period of time. Without customersatisfaction the company cannot retain for a longer period in market. It the responsibility ofmarketing manager that to conduct the proper market research where they can find out therequirements of customers (Jobber and Ellis-Chadwick, 2012). It is also important tounderstand the proper marketing concept where it includes marketing principles etc. whichhelps the business firm to achieve their targets in stipulated time period. Here in presentreport the case study of Nike has been discussed whereas this company has made lots ofefforts to gain high position in competitive market. Further, various techniques of marketingessential has been applied which help the company to attract customers especially who arebelonging from sports field. TASK A. Concept of marketing and terminologiesMarketing is a process which is related of customer need identification, create productawareness and provide greater value to the customers (Pepe, 2012). It can help to providelong term success in a effective manner. The marketing concept is the philosophy that urgesorganization to focus on its customers’ needs and demand. Analysing these needs and maketheir decision which can help to satisfy such needs in a appropriate manner. There are variousmarketing concepts which evolved over a period of time which can be used by the Nike.These marketing concepts as given below:Production concept: This is one of the major concepts which were introduced in1940's. It is belief that the customer would always acquire products and services at the lowerprice. This production concept is focused on the production and sales. There are variouscountries such as India and China where labour charges is cheap and easily available. Theproduction of goods and services can be maximised when the cost is reduced which can leadsto increase productivity and efficiency. In the context of Nike, the production marketingconcepts can be used in their operations. They can open their production facilities in to Asiancountries which can help to reducing product cost. Because there are various customerswhich required sports products at the lower cost. Apart from that are various emergingmarket which can provide a good opportunities for the cited business organization is toprovide their product to them (Hultén, 2011). It can also helps to increase in the economies ofscale which can help to provide competitive advantage over its rival companies. It can help toattain their long term objectives in a effective manner. The sales concept: This is another significant marketing concepts which is focused on theproduct selling. In this approach the a business unit can offer their products and services to itscustomers in order to use large scale promotional and selling efforts. This is basically based
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