University Marketing Principles and Practice
13 Pages3407 Words381 Views
Added on 2020-01-07
About This Document
Explain key marketing concepts and terminology applicable to the given organization Marketing concepts deal with the major factors of concern that are required to keep in mind for the making better strategic planning and increase sales in business. The five concepts are: Production concept: Consumers usually prefer widely available products and that too in less expensive and cost effective prices. This concept mainly focuses on the need of customers and idealizes their opinion to be much favorable as they think, the more good a product is, the more customers will be
University Marketing Principles and Practice
Added on 2020-01-07
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