Case Study Analysis of PepsiCo

Running head: CASE STUDY ANALYSIS OF PEPSICO
CASE STUDY ANALYSIS OF PEPSICO
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CASE STUDY ANALYSIS OF PEPSICO1
PESTEL Analysis
A PESTEL analysis of the PepsiCo Company examining the political, economic,
social technological, environmental and legal factors shows the following aspects:
 Political Factors – These include the political stability and governmental laws
pertaining to the maintenance of health and safety standards present in different
countries of the Company’s operations.
 Economic Factors – These include the growth of economies in the various countries
where the Company operates. Higher economic stability provides opportunities for
PepsiCo.
 Social Factors – These include the health and environmental consciousness among
the customers along with their tastes and preferences regarding the products
manufactured by PepsiCo (Nielsen).
 Technological Factors – These include the investments made by the Company in the
field of research and development to improve its competency in the market and cater
to the preferences and requirements of the customers.
 Environmental Factors – These include the focus of the Company on sustainability
of business activities so that they may not be harmful to the society or the
environment.
 Legal Factors – These include the regulations present in various countries regarding
the health and safety of the products manufactured by PepsiCo.
Porter’s 5 Forces
The framework of five forces formulated by Porter provides an analysis of the
competitive environment of an organization. The examination of these elements further aids
the organization to identify its opportunities and threats in the market, thereby helping it to