Case Study on Business Culture, Online Shopping and Employee Attrition

This case study discusses the importance of business culture, the impact of online shopping on businesses, and the problem of employee attrition. It provides recommendations for companies to improve their strategies and management competencies.

Running head: CASE STUDY 1
Case Study
Student’s name
Institution Affiliation
Date

CASE STUDY 2
Topic eight elevator pitch
Sam’s dilemma
A business culture portrays the professional traits that a company implements and as such
gives direction on how the employees and customers relate on their day to day basis (Sull,
Homkes, & Sull, 2015). It is important for Sam to develop a mission strategy as it will enable
him in formulating functions and beliefs with regards to his IT enterprise and such an approach
may help the company in achieving its organizational goals. One reason why corporate culture is
vital since it is the driving motive responsible for how the company operates its activities and as
such plays a crucial role in the formulation of a business strategy (Govindarajan, 2016). It is the
corporate culture that will enable Sam to determine how much regarding the risk his company is
willing to trade with regarding research and development, developing a new pool of clients and
in purchasing new equipment for his IT company.
Topic seven elevator pitch
Walking both sides of the street
With the development of technology in the 21st century, it has become essential for
businesses to adopt technology in their business operation for purposes of increasing efficiency
and also to help meet the current needs of the customers (FitzRoy, Hulbert, & Ghobadian, 2012).
The use of company websites has become the norm for most businesses where companies
provide the products they sell together with their prices and means of delivery. Customers are no
longer willing to go window shopping but want to do all their shopping at the comfort of a phone
or a computer. Thus, it would be strategic if the company develops a website that has all the
products sold by the company, their descriptions, any discounts offered and means of delivery if
it wants to improve its sales (Reeves, Love, & Tilmanns, 2012).

CASE STUDY 3
The case studies
Can you win back online shoppers?
The issue of showrooms seems to have aroused interest and concern to Bertice who
according to her opinion it is a cause of significant problems for most retailers particularly those
in the field of electronics (Teixeira & Gupta, 2015). Bertice observed how Amazon had
revolutionized the trade by making it possible for shoppers to obtain products through online
shopping. In her opinion, a counterstrategy is essential where she plans to level the battlefield.
As opposed to Bertice, Ben has a different view; instead, he is of the strategy where the company
should give discounts, and Benjy’s app would help them achieve this.
Ben also advises on the concept of matching online prices. Ben illustrates how many
suppliers will be strategic in putting a price ceiling on the published online products and this will
lure online customers as the company will have products for both the online and offline clients
and this will help increase the already dwindling sales.
Stanley who happens to be the CEO of the company holds a different view. He is of the
idea of promoting products considered to be of high-value. He also advises on the importance of
educating customers about high-value products and is opposed to having such products being
floundered in a retail landscape that appears overwhelming. Ben interrupts by stating how
consumers will continue with their habit of showrooming as long as they find lucrative deals
online. Stanley still holds his position by saying that they could match the prices (Teixeira &
Gupta, 2015). According to Bernice, matching the prices seems an expensive affair that could
consume a lot of time to come to suffice. This is because Benjy is a large business enterprise and
any changes implemented could take time before being effectuated.
Recommendations to Benjy’s board

CASE STUDY 4
Although Ben Jenson seems skeptical about the whole idea of showrooming as he fears
that it may drain away the profits, Stanley’s advice of harnessing suppliers who would ensure
regular supply of exclusive products to Benjy’s is prudent. Benjy’s products require
differentiation at the highest level with the comparison of online products. The use of surveys
and research that is in-depth may help the company to see the logic behind most consumers
doing online shopping while others opt for showrooms. The notion that price is the primary
determinant driving most consumers to shop online is not logical. It could be that other many
reasons make consumers buy online, for instance, products being out of stock on some occasions
or problems arising out of product assortment could affect Benjy’s sales negatively. The key to
seeking and finding answers to such questions could be helpful in assisting Benjy’s crack the nut
and helping it win the trust and confidence of showroomers. Also, Benjy’s will be better
positioned to understand how to tailor and cater to the needs of people who are passionate about
doing their shopping in physical retail outlets.
Benjy’s should also focus its attention on curation functions and efficient service delivery
if it is to establish a competitive edge over its competitors. Research and studies conducted
reveal how customers value interacting with sales representatives that are well acquainted with
the products particularly if the customers are trying the product for the first time.
Integrating interceptions that are in-store with an online plan could be meaningful as both the in-
store and online plan supplement each other. This will leave the customers with an open
perception of Benjy’s products. Benjy’s can also utilize its website in diversifying its in-store
procurement enabling customers to choose the best regarding product and quality which will
make them satisfied and come back.
Management competencies

CASE STUDY 5
The adoption of technology to help consumers shop online and choose the best products
regarding quality and price has become an essential concept that businesses cannot ignore. The
emergence of business websites that facilitate electronic commerce has become a crucial
component if the companies are to succeed and compete favorably in their respective markets.
This is an emerging trend in the contemporary business practice, and with the increase in the
number of shoppers who prefer doing their shopping online, it is fundamental for businesses to
adopt and implements such technologies.
Can a Strong Culture Be Too Strong?
Parivar, a company, considered to be mid-sized stationed at Chennai dealing with
providing IT services seems to be struggling with high attrition rates problems. The head of
operations at the company, Kumar Chandra asks of the long list of employees who were
considering exiting the company. It is shocking that more than 100 workers were considering
leaving the company as they had given notice (Garvin, Natarajan, & Dowling, 2014). Kumar is
worried about the rate of losing employees that the company is facing compared to how fast they
are attracting new talents. The turnover rate at Parivar stood at 35%.
Vikram however, seems unconcerned by the problem at hand and gives a justification
that it is not the fault of Parivar but instead the labor market in India. Vikram goes further to state
how it might not be a bad thing basing his justifications from the fact that studies reveal that the
mobility of employees within the industry helps such a sector to become innovative.
Indra on the other hand with cost factor in place may not be the best direction that the
company wants to follow. According to her, the people had revealed the so-called love culture by
Sudhir, sensitivity to personal and professional issues was no longer effective and relevant.

CASE STUDY 6
Employees according to Indra no longer wanted to be associated with family stuff at work.
Vikram, on the other hand, believes that that is the company’s selling point and that with the
inclusion of managers and Sudhir, they will give an ear to all employees and that all people at
Parivar are valuable and vital. Indra remarked that such anticipations might lure new talents into
the company. However, it could not hold them for long now that the competitors were offering
lucrative packages that were more by 30%. Vikram failing to get convinced revealed that the
company needed to get bigger and adopt the people support function by demonstrating that they
were fully dedicated to a caring culture.
Recommendations
The high attrition rate at Parivar is a clear indication that the company is not doing well
enough of satisfying the needs of employees and it is thus for Indira to support and be at the
forefront in implementing the People Support function. With such a move, Indira will be better
positioned to facilitate her, and her team recognizes and solve problems that people are facing
before they exit the firm. It is also crucial that Indira critically evaluate the new function before
moving forward to implement such an initiative. Indira has to be straight on how to implement
such a program since if workers view it as hand-holding or a bother in their lives as
demonstrated by Amal, then such a program will fail to achieve its desired purpose and
objective.
Culture should be a voluntary aspect and not mandatory on the part of employees. The
People Support Idea at Parivar should not advocate for cultism instead it should be implemented
in a way that is deemed fair and transparent. The People Support provides an opportunity to
demonstrate that the leaders at Parivar treat all people equally.
Management competencies

CASE STUDY 7
The need to appreciate and promote a culture that encourages creativity and innovation in
helping the company solve some problems facing it can be termed as one of the management
competencies. It such innovations that a solution lies that can help transform the way of doing
things in a company leading to an absolute competitive edge for the company. The Human
Resource should also streamline salaries to make sure that they are what is being offered in the
market. This may help in curbing many employees considering moving to other companies due
to lucrative salaries in such companies.

CASE STUDY 8
References
FitzRoy, P., Hulbert, J. M., & Ghobadian, A. (2012). Strategic management:The challenge of
creating value. Retrieved from ebook central: https://ebookcentral-proquest-
com.ezproxy.csu.edu.au
Garvin, D. A., Natarajan, G., & Dowling, D. (2014). Can a Strong Culture Be Too Strong?
Havard Business Review, 92(2), 113-117.
Govindarajan, V. (2016). Planned Opportunism. 94(5), 54-61.
Reeves, M., Love, C., & Tilmanns, P. (2012). Your strategy needs a strategy. Harvard Business
Review, 90(9), 76-83.
Sull, D., Homkes, R., & Sull, C. (2015). Why strategy execution unravels-and what to do about
it. Havard Business Review, 93(3), 57-66.
Teixeira, T. S., & Gupta, S. (2015). Can You Win Back Online Shoppers? Havard Business
Review, 93(9), 117-120.

CASE STUDY 9