Case Study on Business Culture, Online Shopping and Employee Attrition

Running head: CASE STUDY 1
Case Study
Student’s name
Institution Affiliation
Date

CASE STUDY 2
Topic eight elevator pitch
Sam’s dilemma
A business culture portrays the professional traits that a company implements and as such
gives direction on how the employees and customers relate on their day to day basis (Sull,
Homkes, & Sull, 2015). It is important for Sam to develop a mission strategy as it will enable
him in formulating functions and beliefs with regards to his IT enterprise and such an approach
may help the company in achieving its organizational goals. One reason why corporate culture is
vital since it is the driving motive responsible for how the company operates its activities and as
such plays a crucial role in the formulation of a business strategy (Govindarajan, 2016). It is the
corporate culture that will enable Sam to determine how much regarding the risk his company is
willing to trade with regarding research and development, developing a new pool of clients and
in purchasing new equipment for his IT company.
Topic seven elevator pitch
Walking both sides of the street
With the development of technology in the 21st century, it has become essential for
businesses to adopt technology in their business operation for purposes of increasing efficiency
and also to help meet the current needs of the customers (FitzRoy, Hulbert, & Ghobadian, 2012).
The use of company websites has become the norm for most businesses where companies
provide the products they sell together with their prices and means of delivery. Customers are no
longer willing to go window shopping but want to do all their shopping at the comfort of a phone
or a computer. Thus, it would be strategic if the company develops a website that has all the
products sold by the company, their descriptions, any discounts offered and means of delivery if
it wants to improve its sales (Reeves, Love, & Tilmanns, 2012).

CASE STUDY 3
The case studies
Can you win back online shoppers?
The issue of showrooms seems to have aroused interest and concern to Bertice who
according to her opinion it is a cause of significant problems for most retailers particularly those
in the field of electronics (Teixeira & Gupta, 2015). Bertice observed how Amazon had
revolutionized the trade by making it possible for shoppers to obtain products through online
shopping. In her opinion, a counterstrategy is essential where she plans to level the battlefield.
As opposed to Bertice, Ben has a different view; instead, he is of the strategy where the company
should give discounts, and Benjy’s app would help them achieve this.
Ben also advises on the concept of matching online prices. Ben illustrates how many
suppliers will be strategic in putting a price ceiling on the published online products and this will
lure online customers as the company will have products for both the online and offline clients
and this will help increase the already dwindling sales.
Stanley who happens to be the CEO of the company holds a different view. He is of the
idea of promoting products considered to be of high-value. He also advises on the importance of
educating customers about high-value products and is opposed to having such products being
floundered in a retail landscape that appears overwhelming. Ben interrupts by stating how
consumers will continue with their habit of showrooming as long as they find lucrative deals
online. Stanley still holds his position by saying that they could match the prices (Teixeira &
Gupta, 2015). According to Bernice, matching the prices seems an expensive affair that could
consume a lot of time to come to suffice. This is because Benjy is a large business enterprise and
any changes implemented could take time before being effectuated.
Recommendations to Benjy’s board