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Case Study: Dominos

   

Added on  2023-01-11

10 Pages2444 Words92 Views
Case study
Dominos

TABLE OF CONTENT
Case study Dominos..............................................................................................................................1
INTRODUCTION.................................................................................................................................2
MAIN BODY........................................................................................................................................2
Key challenges from external environment.......................................................................................2
Internal business situation and resources...........................................................................................4
Competitive environment in UK and external market.......................................................................5
Strategic options for future growth both in UK and international market positions...........................6
CONCLUSION.....................................................................................................................................7
REFRENCES........................................................................................................................................8

INTRODUCTION
Dominos is one of the biggest American brand restaurant chain offering large
varieties of products and services within online platforms, through which it has attained high
goodwill among customers. The report explains external barriers and factors impacting
company sales and functional operations into variable grounds, further it also analyses
internal business situations and resources through which company is working towards future
working parameters. It also explains international and domestic competitive business scenario
onto which dominos has to work towards occupying strong position in future and the relative
strategic options and directions company can pursue for future growth into international
market position globally.

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