Internal Environment and Competitive Advantage in Global Business

Global business
environment

TABLE OF CONTENT
INTRODUCTION......................................................................................................................2
MAIN BODY.............................................................................................................................3
Internal Environment..............................................................................................................3
Swot analysis..........................................................................................................................3
Distinctive competencies and distinctive capabilities............................................................4
Competitive advantage...........................................................................................................4
Importance of swot.................................................................................................................4
Business model.......................................................................................................................4
Resources................................................................................................................................4
Organisational structure..........................................................................................................5
TWOS analysis.......................................................................................................................5
Production Department...........................................................................................................6
Marketing department............................................................................................................6
CONCLUSION..........................................................................................................................7
REFRENCES.............................................................................................................................7

INTRODUCTION
Global business environment is undergoing huge rapid changes with various
companies coming into innovation and technology usage to bring up high quality products
standards, best marketing fundamentals with global expansion into various parameters. Bettys
& Taylors of Harrogate is small family run business with Yorkshire Tea and Taylors coffee
been the main brands. The report explains internal structure factors, resources underlying its
function and how various departments are connectively working towards higher growth
parameter (Chasdi, 2017).
MAIN BODY
Internal Environment
Internal environment of Bettys and Taylor consists of large human resources which
are functionally present within all departments and the various working operations onto
which internal environment factors are focused. Internal environment is highly important in
composing strong working strength which will built new synergy and functionally more
operative working fundamentals through which higher diversity can be built onto varied
business segments for bringing on strength for external competiton
Swot analysis
Strengths:
 High quality standard products
 Large goodwill presence among customers
 Long chain of operations within international markets.
Weaknesses:
 High competition from external forces of various new companies
 Changes in raw materials price hikes
 Brexit
Opportunities:
 New investment funnels to position into untapped countries markets
 Large induction of new technology usage (da Silva Lopes, Lubinski and Tworek,
2019).