A case study on Easy jet PDF

RESEARCH
PROJECT- PART
2

Table of Contents

TITLE: “To determine implication of social media on client behavior and their judgment
making: A case study on Easy jet”.
TASK 2
2.1 Match resources effectively to research questions and hypothesis
For conducting a research investigation in more effective manner, it is very important to
focus on several resources to be used during investigation. With the help of sufficient and high
quality of resources, a scholar can easily conduct research and obtain effective outcomes. It is
very important for researcher to focus on effective resources for accomplishing investigation.
Time is one of the major sources in a research study through which study can be
accomplished in a systematic manner. In short duration , it is quite difficult to accomplish study
and achieve its target. There are several activities such as data collection, interpretation, analysis
etc through which all objectives can be addressed. For overcome negative impact of shortage of
time, Gantt chart is one of effective technique.
With the help of Gantt Chart Method, the researcher can easily divide tasks into activities
in specific time period and develop strategies to complete it. Gantt Chart Method and Work
Break down Structure assists to scholar in divide entire study in small targets. Another major
resource is cost and fund which helps researcher to initiate and perform various activities of
research study. In several activities such as transportation, printing stationary, internet etc
requires sufficient fund.
In the absence of finance, it is impossible to conduct investigation and achieve targets. Thus, it
can be said that cost is one of the major resources to lead examination. To beat the effect of
deficiency of back, scientist can utilize action based costing technique Another important
resource is human through which research can accomplish in systematic manner.
2.2 Endeavor the exploration proposition as per concurred detail and methodology
In order to conduct the investigation , researcher have collect information regarding the subject.
In this research, scholar have used qualitative research technique for investigate and analyze
information in effective and efficient manner( Chan, Ling and Guillet, 2011). For collect
primary information, investigator developed a effective study regarding to collect information
of social media and its impact on customer behavior and choice. Researcher have sent
questionnaire to 20 customer for take their views, perception about social media and its impact
1

on decision making. This is the best method for collect information as with it respondents can
freely share their view.
2.3 Information recording and analysis
Theme 1: Age
Age Frequency
20 to 30 year 5
35 to 45 year 10
45 To 50 year 3
50 year above 2
Theme 2: Customers uses the services of Easyjet Airline
From how many times you are purchasing and using the services of
Easyjet Frequency
I times in monthly 6
Two time in monthly 4
Three times in monthly basis 2
1 time in six month 5
One time in year 3
Theme 3: Factor mostly affect customers while buying commodity and administration from
Easy Jet
Which factor mostly affect customers while buying commodity
and administration from Easy Jet ? Frequency
Advertisement 12
Price component 3
Quality 2
other 3
Theme 4: Customer aware about social media marketing and its various platforms
Do you aware about web based marketing marketing and its
different platforms ? Frequency
2

Yes 15
No 5
Theme 5:Easy Jet company uses social media marketing for promote and advertise its services
Is Easy Jet company uses social media marketing for
promote and advertise its services ? Frequency
Satisfied 15
Neutral 2
Dissatisfied 3
Theme 6:Facebook Platform mostly using by Easyjet
Which platform mostly using of web based platform by
Easyjet ? Frequency
Facebook 10
Twitter 2
You Tube 6
Other 2
Theme 7:Easyjet using an effective channel of web based marketing
Do you agree that Easyjet using an effective channel of
social media ? Frequency
Strongly agree 10
Agree 5
Disagree 2
Strongly disagree 3
Theme 8:The major intention to utilise web based platform while buying commodity and
administration from Easyjet
What is your intention to use web based marketing at the time o
buying services from Easyjet ? Frequency
Acknowledge about product and services discounts and offers 7
3

Identify alternative substitutes 5
Assess services offers and discount 5
Read other customers view 3
Theme 9: Social media helps to collect relevant information about product and services
Do you agree that web based marketing aid to collect relevant
message about commodity and services ? Frequency
Strongly agree 10
Agree 7
Disagree 2
Strongly disagree 1
Theme 10: Social media attract and influence you while buy commodity and administration
from Easy Jet
Is web based attract and influence you while buy commodity and
administration from Easy Jet ? Frequency
Yes 17
No 3
Theme 11: Facebook and You tube provides you other customer reviews and feedbacks
regarding product and services
Do you agree that Facebook and You tube provides reviews and feedback
of other customer regarding product and services ? Frequency
Strongly agree 12
Agree 5
Disagree 2
4

Strongly disagree 1
Theme 12: Social media marketing affect decision making and choices of customers regarding
product and services in the Easyjet
Do you agree that social media marketing affect decision making and
choices of customers regarding product and services in the Easyjet ? Frequency
Strongly agree 13
Agree 5
Disagree 1
Strongly disagree 1
TASK 3
3.1 Investigation judgment technique
In order to conduct research study in an appropriate manner, it is very important for scholar to
apply research evaluation technique. It is one of the significant tools for analysis and interprets
information in a powerful way. With the assistance of this strategy, a scientist can without much
of a stretch judge activities and exercises as far as esteem, criteria and measures. There are
significant two sorts of research assessment methods that is developmental and summative.
Formative evaluation is used by the researcher during development and improvement of
program. On the other hand, summative evaluation technique helps to make judgment about the
efficacy of a program. In the current research study, researcher has main aims to study the
contact of social media on customer’s behavior and their decision making with respect to web
based technique on buyer of Easyjet. Thus, for address this objective, scholar has implemented
formative research evaluation technique by which they can effectively analyze and assess
message regarding research subject.
3.2 Analysis and interpretation of information
Theme 1: Age
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Elucidation and investigation: This area expressed that in the review majority of people age is 35
to 45. By this gathered information it has been evaluated that in the review there are numerous
clients who are youthful. Lion's share of respondents age is 35 to 45 year old.
Theme 2: Customers uses the services of Easyjet Airline
6
20 to 30 year 35 to 45 year 45 To 50 year 50 year above
0
2
4
6
8
10
12
Frequency