Impact of Social Media on Consumer Decision Making in Clothing Industry: A Case Study of Marks and Spencer

Analysing the impact of Social media on
consumer decision making in Clothing
industry: A case study of Marks and
Spencer

Overview
Social media marketing is a platform to grab the attention of
large number of customers however, it has been always questioned if
such platform is as much important to engage with audiences and to
influence their decision making.
The present investigation herewith is concerned about analysing
the impact of Social media on consumer decision making in Clothing
industry, for which Marks and Spencer, a leading clothing retailer is
taken into consideration.

Aim and Objective
Aim:
The major aim of present investigation is to analyse the impact of
Social media on consumer decision making in Clothing industry
therefore a UK's leading organization Marks and Spencer is considered
Objectives
 To identify the concept of social media marking and consumer
decision making
 To investigate the factors affecting consumer decision making in
online shopping
 To study the impact of Social media on consumer decision making
for Marks and Spencer
 To explore various social media sites that are used for marketing of
Marks and Spencer products

Research MethodologyResearch philosophy: For this investigation interpretivism philosophy
will make in use due to requirement of in-depth analysis.
Research approach: Deductive research approach will be used for this
research as it will be helpful in conducting in-depth analysis of
investigation. In addition to that specific area of research topic is a
rationale behind choosing deductive approach.
Research method – Qualitative as well as quantitative research
methods will be used for reaching the objective of present
investigation. Qualitative methods are used to investigate the
secondary information on the other hand qualitative methods will use
for primary investigation.
Data collection methods: The data for the present investigation will be
gathered using primary and secondary sources of data collection. For
the present investigation primary data will be collected through
questionnaire and secondary data will be gathered from books,
Journals, articles as well as physical and online library .