Types of Business Organisation, Porter's Five Force Model, Macro Environmental factors

CASE STUDY

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Types of business organisation...............................................................................................1
2. Porter's Five Force Model.......................................................................................................3
3. Macro Environmental factors..................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Business is an organisation that takes resources from economy as inputs so that they can
be converted into finished product in exchange of some monetary and non – monetary benefits.
There are different types of forms such as partnership, sole proprietorship and corporation which
has its own advantages and disadvantages (Argyris, 2017). Porter's Five Force model identifies
and analyse different five competitive factors that are present in environment of industry in
which business operates. It is applicable to identify structure of industry which helps in
determining strategy of business and to get complete understanding about competitors. This also
helps business to improve its sustainability in industry by enhancing long – term productivity and
profitability. The surroundings in which firms operates is known as business environment and it
consist of factors that create opportunities and threats for companies. They impacts vision,
mission, strategies and goals of organisation and play major role in framing marketing
campaigns and policies. In the case study there are two partners Frank Jones and Peter Jackson
and started 'Yoghurtology' a frozen yogurt shop which deals in specialised frozen yogurt and the
outlet is located in busy area of Bullring Shopping Centre in Birmingham. In this report, type of
business venture they deal in is to be considered and using Porter's Five Force Model to achieve
competitive advantage. Al last macro environmental forces will be discussed to improve c
profitability and sustainability.
MAIN BODY
1. Types of business organisation
There are different types of business forms which can be adopted by owners according to
need, objectives, purpose and investment. Some of them are as follows:
Sole Proprietorship: In this form of business only one individual is responsible for managing
and bearing losses. There is single owner with limited capital investment and such ventures are
generally deals in start-ups of smaller size (Fjeldstad and Snow, 2018). There are number of
advantages and disadvantages which are associated with these types of business ventures.
1