Case Study on Event Management

Event Management

TABLE OF CONTENTS
OBJECTIVES..................................................................................................................................1
MISSION.........................................................................................................................................2
COMPANY SUMMARY................................................................................................................3
Name and ownership..............................................................................................................3
Brand name.............................................................................................................................5
Nature of business..................................................................................................................6
Start-up Summary...................................................................................................................7
Table start-up..........................................................................................................................8
Chart start-up..........................................................................................................................8
Product and services range...............................................................................................................9
Musical concerts.....................................................................................................................9
MARKET ANALYSIS..................................................................................................................10
Market segmentations...........................................................................................................11
Online marketing..................................................................................................................13
Target market........................................................................................................................14
Service business analysis......................................................................................................14
Competitor analysis..............................................................................................................17
STRATEGIC PLANNING............................................................................................................18
SWOT Analysis....................................................................................................................18
Porter's five forces................................................................................................................19
Marketing strategies.............................................................................................................20
Sales Strategy.......................................................................................................................22
MANAGEMENT SUMMARY.....................................................................................................23
Human Resource Planning...................................................................................................23
FINANCIAL PLAN.......................................................................................................................24
Start-up funds.......................................................................................................................24
Break even analysis..............................................................................................................25
Projected profit and loss statement.......................................................................................25
Projected Cash flow statement.............................................................................................27

Projected balance sheet.........................................................................................................28
Financial analysis of business performance.........................................................................29
CONCLUSION..............................................................................................................................29
REFERENCES..............................................................................................................................30

EXECUTIVE SUMMARY
Event management is based on facilitating various services to all categories of celebrations.
There have been various operational activities in an event management organisation which are
needed to be executed and managed by the professionals at the firm. Eventure (UK) Limited is
planning to launch a business start-up which will be helpful in terms of facilitating the best event
management in the society. The main motive of the unit is to facilitate the most fruitful
experiences of the events as well as at very cost convenient prices. in terms of launching the
business in the market and facilitate booking services. It is necessary to have the internet
operations as consumers preferring the online market segmentation more than go and deal
physically with entity. Here, the managerial professionals have planned to make investment of
200000 as introducing the capital of the business. There will be assumed that 21,500 are the
normal start-up expenses on which the firm has assets of 178500. Further, it has been decided by
the professionals that there will be arrangement of services for all the categories of individuals
on the society such as kids, youngsters, adults and senior citizens. Therefore, the motive behind
such planning is to satisfy all the consumers with appropriate management of events. In
consideration with developing the firm over online segmentations, there will be requirement of
having the appropriate event planning softwares which will be beneficial to have the appropriate
booking. In terms with organising the concerts, award ceremonies and corporate parties, there is
need to have a proper selection of conference rooms, gardens, hotels and restaurants which will
be the best fit in terms of costs and revenue gathering.
Highlights:

2018 2019 2020
0
100000
200000
300000
400000
500000
600000
Sale revenue
Gross profit
net profit

OBJECTIVES
Eventure (UK) Limited is planning to launch a business start-up which will be helpful in
terms of facilitating the best event management in the society. The professionals at this industry
are planning to implement various product and services such as wedding planning, event
planning, new launch of any business, parties, get together etc. (Event Planning, 2018). They
have planned various ways and methods to present the fruitful dealings among the professionals.
The distributors of the firm are to be decided by the professionals which are mainly the retailers,
online market as well as various Hotels and Restaurants in the UK.
On this preparatory stage it can be said that there is need to make the adequate analysis
over the market and the current needs and wants of the consumers. However, in the current
market scenario is that there many of people like to have huge celebrations of personal moments
such as birthdays, weddings, business lunch, New Year celebration, Christmas celebration etc.
Therefore, here the managerial professionals have planned to organise various operations of the
business as well as planning to attract consumers (Shukla, 2018). In context with the Product and
services there are several categories of different Product and services which are relevant with the
facilitating the adequate celebration and memorable events for the consumers and for the guests
who attend the party. However, it has been estimated by the professionals of this entity that in
the upcoming years, the business will have the appropriate increment in the product and services
as well as revenue generations. Therefore, there are several objectives of Eventure (UK) Limited
such as:
 The aim of entity is to achieve the large success in consideration with making the
appropriate sales of Product and services and satisfying the large numbers of consumers.
 They have estimation and plan to achieve the 10% increment in the annual turnover of
the business on the basis of year on year.
 The aim is to have the appropriate numbers of businesses in UK and all were well
management and efficient in terms of acquiring the adequate profitability.
 Executing the business in right manner so it will be beneficial in terms of having the
proper revenue generation as well as appropriate numbers of investors who will be
helpful in rising the market value of entity (Doppelt, 2017).
 Attracting the large numbers of consumers to have the memorable experience of such
events, parties and celebrations.
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 The plan to have the expansion of the business operations throughout UK as well as out
of the national boundaries.
 Promoting the business over online retailers and have the appropriate collaborations with
the various online giants such as eBay, Amazon, Flip-kart etc. who will be better
distributors of these products and services and it will be convenient for the consumers to
place the order and analyse the package of the events they would like to have.
MISSION
Eventure (UK) Limited is planning to initiate the business for serving the society with the
beneficial experience of the Events such as marriage, musical concerts, birthday parties etc. The
managerial professional of this firm are planning to have operations in UK and are highly
committed towards the aims and targets of the business.
The main mission is to facilitate society and mankind a numerous experience of enjoying
events held in the country on the basis of various moments. The main motive of the industry is to
facilitate the most fruitful experiences of the events as well as at very cost convenient prices.
However, the launch of various categories of Product and services which will be helpful in terms
of attracting the large numbers of consumers as well as profitable in revenue generation for the
business. There have been plans for proper catering services which will have the packaging and
distribution of the Product and services are in consideration with proper hygiene and protection
from the various infections and viruses (Marano, Henthorne and George, 2017). The managerial
professionals are planning to services in accordance with the buyer's desires and cost effective
manner. The plan is to have the adequate revenue from such Product and services as well as
setting the prices which will be budgeted for consumers.
Therefore, there are several planning of the professionals in accordance with attaining the
adequate success through industrial operations such as:
 Strong base: This has been decided and planned by professionals at Eventure (UK)
Limited to have the proper funding as well as appropriate sources of material (Hopkin,
2017). The strategies belong to the appointment of adequate numbers of employees,
suppliers and distributors, agencies and retailers who are the main part of the business
operations.
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 Online base: In terms of launching the business in the market and facilitate booking
services. It is necessary to have the online operations as consumers preferring the online
market segmentation more than go and deal with the entity. So, it will be beneficial for
them as to have the adequate numbers of orders and revenue generation (McKenzie,
2017). In addition to this they has to have the appropriate collaborations with appropriate
numbers of suppliers who will make it as a successful deal for them. The online booking
of the events will be beneficial as the can have prompt reactions over their packages.
 Packaging: It is to be considered and planned by the professionals that all the goods are
to be pack with proper hygiene and use of healthy material in packing the Product and
services (Adi, Riptanti and Irianto, 2017). Therefore, it will be relevant with the catering
services offered in the organised events such as Wedding, Birth days etc. it should be
considers and proper hygiene will be acknowledged.
 Managing teams and leaders: To have the successful business operations for the long
period it is necessary to have appropriate management of the operations to be done
(Carlsson-Wall, Kraus and Karlsson, 2017). There will be appointment of qualified,
skilled and experienced managers to perform their duties.
 Relationship management: In order to have the long term business operations there is
need to have appropriate relationships and connections with the suppliers, distributors,
employees and consumers (Saxena, 2017). Therefore, it will be helpful in survival as well
as succession of the industry.
COMPANY SUMMARY
Name and ownership
To initiate the business operations, it has been planned that Eventure (UK) Limited will
be functioning in England, Northern Ireland, Scotland and Wales and which will have head
office in Liverpool. However, it will be beneficial for the development of the operational
activities of this Event management industry (Susilowati, Utomo and Setiawanta, 2017). The
execution of activities will be managed by various key people of the business which includes
operational mangers, departmental head, chairperson, board of directors and supervisors over
employees.
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