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The launching of a new restaurant in London name a new restaurateur

   

Added on  2020-06-04

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Entrepreneurship in anInternational Context
The launching of a new restaurant in London name a new restaurateur_1
Executives SummaryTo present the business in the rivalry world there is requirement of having the adequategrowth in the market. In these regards' the managers or the respected professionals need to makethe proper analysis of the macro environment as well as assess the needs or requirements ofconsumers. In this present report there will be discussion based on the launching a newrestaurateur business in London name as Petty's Bistro which would have the wide range ofproducts as well as new services, the report will help professional in determining the strengthweakness, opportunities or threat to a business as per the internal analysis. However, there willbe macro environmental analysis that would present the fruitful analysis or competitive marketand the requirement that are need to be fulfil. It also includes the evaluation of the marketingstrategies which is based on Ansoff's Growth strategies that will help organisation in improvingthe organisational performance as well as facilitate the ideas to launch the products in newmarket. There has been financial analysis over the 24 moths of cash flow statement and theBreak even analysis of such statements.
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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Industry and market analysis..................................................................................................1Product/service and value.......................................................................................................2Intellectual property................................................................................................................2Founding Team.......................................................................................................................3Operations...............................................................................................................................4SWOT Analysis......................................................................................................................5Marketing strategy..................................................................................................................6Growth strategy......................................................................................................................9Financial analysis.................................................................................................................11CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
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INTRODUCTIONTo start a new venture in this rivalry market, there is need to make proper analysis overthe market scenario, current trends as well as consumer preferences. The motive of starting abusiness is the idea and vision of an entrepreneur which in turn, facilitates the framework andmake necessary efforts over such operations. In the present assessment, the business plan will befacilitated in terms of launching Petty's bistro restaurant in London with the unique ideas,products and services as well as the most suitable prices over the products.Purpose: In accordance with the purpose behind such segmentation of the business is thatthe owner has decided to bring reform in the restaurant or hospitality environment like bringingthe new and unique dishes such as Romanian food court as well as various other continentaldishes (Duarte, 2016). Therefore, it believes that the organisation will have good consumergathering as the cultural or traditional dishes of Romania will have the impacts over tastes andpreferences of buyers.Rationale: The reason is that in UK, there are fewer numbers of Romanian restaurantsavailable and they do not produce the actual traditional or cultural dishes. Therefore, in contextwith facilitating the best quality food with fresh ingredients, there will be need of a new venture.Industry and market analysisIn terms of launching the new business in this market, segmentation will be based onvarious market analysis with the help of secondary sources. Thus, the information which arerelevant with the consumer choices or preferences are to be known from various social sites,books and journal as well as various blogs of analysts (Holland, 2017). However, this businessidea come into existence as per the analysis over consumers’ preferences and the increment inthe numbers of Romanian population in London so, it will be fruitful for the organisation to havethe perfect growth.Market size: By considering this segmentation of activities managers in firm hasanalysed that in the recent times, there has been increment in the number of Romanianpopulation such as students, workers as well as in the tourism sector. Therefore, it has beenconcluded that this business idea will be profitable (Vaughn, 2017). On the other side, there hasbeen very few restaurants in UK which serves the Romanian food so, it will be beneficial interms of promoting the cultural and traditional Romanian dishes.1
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