Case Study Of Hindustan Unilever - Human Behavior In Organization

Added on -2020-02-14

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Management people and organization
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3Perspective on people .....................................................................................................................3Similarities and differences..........................................................................................................3Human motivation and orientation to work.................................................................................4Learning process and strategies for self development.................................................................4Nature and dynamics of groups and team....................................................................................5PERSPECTIVE ON ORGANIZING...............................................................................................6Theories of leadership..................................................................................................................7Politics in the workplace..............................................................................................................8Culture..........................................................................................................................................8Strategies for management people ................................................................................................10advise and learning .......................................................................................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................122
INTRODUCTIONManagement of organization is the crucial task as it consists of number of activitiesthrough which the company can produce effective results. It includes overall aspect related tomanagement of human, physical and financial resources. Present report is based on case study ofHindustan Unilever which is an Indian consumer goods organization. This organization wasformed with merger of Lever Brothers and Hindustan Vanaspati Manufacturers. It provides widerange of products and services to large number of customers. Furthermore, report lays emphasison theoretical perspective of human behavior in organization. In addition to this, three keyaspects such as perspective on organization and strategies for management of human resourcesare explained.PERSPECTIVE ON PEOPLE Similarities and differencesPeople are key assets of any organization because they contribute towards long as well asshort term achievement of the organization. It enables the corporation to move ahead withincreased rate of return. According to the case study, all employees are not similar as theypossess some kind of differences. The main reason behind their differences is level ofmotivation, personal issues and other related problem with regards to their learning (Dowling,Festing and Engle, 2008). On the other hand, similarities can be found in term of workingconditions, pay scale and organizational environment. It assists the management to integrateworkforce together and achieve the set targets on right time. In this given case, employees feelthat their wages are low because they were not able to fulfill their expectations regarding to foodand traveling. Because of this reason they go on strike. However, management of HindustanUnilever was in dilemma because they cannot meet additional expectations of the workforce. In-spite of non-fulfillment of their expectations most of employees were dedicated in the directionof growth and success of the company (Edenborough, 2007). It shows that it is the employeeswho contribute towards achievement and success of the company otherwise management cannotmeet organizational goals on right time. All workforces put their joint efforts in the direction ofgrowth and success through which the corporation can effectively deliver good quality ofservices to large number of buyers (Kumar, 2010).3
Human motivation and orientation to workHuman motivation refers doing something among employees by satisfying their wantsand preferences. This aspect makes it possible for the management to enhance flow ofproduction and cater need of different types of buyers effectively. According to the givenscenario, company is facing issues regarding lack of motivation among employees as theirdemand were not fulfilled (Maley, 2011). It is the reason that they did not pay attention towardsachievement of organizational objectives. Here, new employees are provided with training at theinitial stage by which company can provide detail information to employees with regards to workculture and other related information. Through this, the workforce can generate interest amongthem and can work with integrity. However, during that phase cultural diversity is also importantwhich is considered by Hindustan Unilever while accessing sources of recruitment. This aspectfacilitates in determining success of corporation in the marketplace while hiring highly qualifiedas well as competent employees (Marchington and Wilkinson, 2008).The case reflects some of the cultural issues because the company is operating in manyregions where it accessed local employees of respective unit. At this juncture, problem was facedwhile managing employees in both aspects such as monetary as well as non-monetary. Also atthat time, corporation was in dilemma that what should be done to meet the demand ofemployees should. In this regard workforce is required to get their demand fulfilled throughmanagement (Berger, 2008). It is the only way through which their level of satisfaction can beenhanced. However, company was facing issues related to low demand of tea in the market at theinitial stage. Owing to this, the firm was unable to meet all the demands of workforce and otherstrategies like volunteer retirement and retrenchment started. Here, some of the workforce whotook advantage of VRS became poor. These situations generated fear among others by whichthey did not take advantage of such kind of scheme (Gully, 2013).Learning process and strategies for self developmentLearning process is the foremost way through which self development of workforce canbe done. This way corporation can have competent employees who can contribute towards itslong run success. As per the given case, Prasad who was one of a growing number of women inHindustan Unilever learned from her past experience and came to know regarding building goodrelation with the workforce (Lucio, 2013). She thought that knowing each employee by their4

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