Global Trends in the Apparel Industry and Success of Shenzhou International

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Added on 2022/12/22

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AI Summary

This case study discusses the global trends in the apparel industry, focusing on the value chain and the success of Shenzhou International. It explores the factors contributing to the company's success and the impact of Covid-19 on aggregate demand. The study also covers Vernon's Product Lifecycle Theory and transaction cost minimizing approaches. The case concludes with a discussion on the proposed venture of Shenzhou International in the United States.

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Global Trends in the Apparel Industry and Success of Shenzhou International

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