Strategic Human Resource Management for East Bay

Case Study

Current Situation
East Bay is struggling with following situations:
 Disinterest of customers towards services
provided by entity.
 Lack of fund for further operations
 High turnover of its workers
Therefore, it converted into receivership.

HUMAN RESOURCE
MANAGEMENT
In this regard, different approaches following
aspects:
 Human resource management policy
 Importance of Strategic Human Resource
Management (SHRM)
 Human resource management and Strategic human
resource management

1) Human resource management (HRM)
policies
 Providing clear communication between employees and
East Bay therefore, requirements of workers be fulfil. It
will be resulted to decreasing in turnover issue and more
increasing interest of workers towards performances.
 Treat with all workers of the entity equally and fairly.
 Organising training and development program to increase
working efficiency of workers and motivating them for
better work performance.
 For encouraging employees for better work performance,
it is required to use different motivational tools like;
providing incentive, bonus, reward, appreciation etc.
 Providing proper guidelines to supervisors, managers in
context of employees' protection and security.

2) Importance of Strategic Human
Resource Management (SHRM)
some of the main significance of SHRM can describe
as below:
 It is helpful for increasing benefit for all workers
to fulfil their desire and creating understanding
environment among them.
 It improves work experience also boost retention
among them that impacts on proper maintenance
and recovery of East Bay.
 SHRM is a process for developing HR policies and
implementing all strategies of the organisation. It is
linked with workers' performance and
understanding HR practices for employees'
development.

3) Human Resource Management
and Strategic Human Resource
Management
HRM:
 Performs functions like; recruiting, selecting and
performance evaluation of employees
 Prepares strategies for personal and professional
development of workers
 Helpful to create friendly and understanding environment
of East Bay.
SHRM:
 Creates link between workers and strategies of hotel
entity
 Integrated approach that is appropriate to align workers'
performance with hotel entity's effectiveness.