This case study discusses the marketing mix and branding strategies for the Point and Know App, which provides information about landmarks in New York and their musical connections. The target market for the app is foreign tourists visiting New York. The features of the app include detailed history and info about landmarks, information about music events and concerts, and the ability to book tickets. The branding strategy focuses on user-centric app design. The case study also includes a Gantt chart for the app development timeline.