This article discusses the marketing mix for Point & Know, an app designed to help tourists in Tokyo. It covers the product, price, place, promotion, and target market for the app. Additionally, it includes a task schedule for marketing and branding the app.

Exam Preparation

Preparing for the exam in Principles of Marketing, which consists of multiple choice questions and a mini case study. The exam is due in the week commencing 24 May.

Learn about the marketing mix for Point & Know app in Tokyo. Understand how the app fulfills the needs of tourists, its pricing, promotion, and target market.

Marketing Mix for Point & Know App in Tokyo | Desklib

This report discusses the marketing principles and features of the 'Point the Landmark' app. It explores the target market, development cost, marketing mix, and communication strategies used for the app. The app is designed for tourists and travelers who want to explore famous landmarks and learn about different cultures.

Principles of Marketing for 'Point the Landmark' App

This report discusses the marketing mix, segmentation, targeting, positioning, and marketing communication strategies for the Point and Know mobile app in the tourism industry of USA. It explores how the app tailors its product and service, targets the right consumers, and promotes itself effectively.

Marketing Mix, STP, and Marketing Communication for Point and Know Mobile App

This case study discusses the marketing mix and branding strategies for the Point and Know App, which provides information about landmarks in New York and their musical connections. The target market for the app is foreign tourists visiting New York. The features of the app include detailed history and info about landmarks, information about music events and concerts, and the ability to book tickets. The branding strategy focuses on user-centric app design. The case study also includes a Gantt chart for the app development timeline.

Marketing Mix and Branding for Point and Know App

This essay discusses the marketing mix for MusicOn, an application for tourists visiting New York to find live music points and gigs. It covers the product, price, place, and promotion strategies for the application.

Marketing Mix for MusicOn Application

This document discusses the principles of marketing and how they can be applied to the tourism industry. It explores segmentation, targeting, promotion, and the 4P's of marketing mix. The document also provides recommendations and justification for marketing a tourism app and attracting European tourists to Moscow. It includes a Gantt chart for marketing strategy implementation.

Principles of Marketing

This study material discusses the marketing mix and Gantt chart in the context of promoting an application and managing a project. It explains the components of the marketing mix and how they can be applied to promote the application. It also explores the concept of segmentation, targeting, and positioning in marketing theory. Additionally, it provides insights into the use of a Gantt chart for project planning and management. The material includes references for further reading.

Marketing Mix for Point & Know App in Tokyo | Desklib

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Principles of Marketing for 'Point the Landmark' App

Marketing Mix, STP, and Marketing Communication for Point and Know Mobile App

Marketing Mix and Branding for Point and Know App

Marketing Mix for MusicOn Application

Principles of Marketing

Marketing Mix and Gantt Chart

Marketing Mix for Point & Know App in Tokyo | Desklib

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Principles of Marketing for 'Point the Landmark' Applg...

Marketing Mix, STP, and Marketing Communication for Point and Know Mobile Applg...

Marketing Mix and Branding for Point and Know Applg...

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Principles of Marketing for 'Point the Landmark' App

Marketing Mix, STP, and Marketing Communication for Point and Know Mobile App

Marketing Mix and Branding for Point and Know App

Marketing Mix for MusicOn Application

Principles of Marketing

Marketing Mix and Gantt Chart