Astratech Communications International (pdf)
Added on 2021-02-20
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CASE STUDY1
Case Analysis The discussion in the case study revolves around ACI (Astratech CommunicationsInternational). In the respective organisation, George Anderson is seen to be appointed as theCEO. He is seen to be an effective person who tries his hands to ensure the execution of businessactivities in the desired manner. While he was practicing as the CEO of this corporation, thenews of step down of company' chairman instilled a sense of zeal and enthusiasm within him toget that post then. The company is regarded to be a well renowned and establish supplier of fiberoptic transceiver elements corresponding to the telecommunication sector. The provision ofofferings of company was for corporations such as Northern Telecom, Alcatel and Ericsson, whoare seen to put Astratech Communications International's elements in to the light wave equipmentthey produced. The annual turnover of this corporation was acknowledged to be approximately$500 million with a staff total of around 2500 in geographies such as Mexico, Scotland andSouthern California. The staff of this company within the confines of USA and other parts ofglobe is seen to be represented by IBEW which is a union with a history of good workingrelationship with senior management. The whole case is seen to be revolving around certainissues that George has acknowledged during his tenure as CEO. He was an effective leader aswherever he is found to have discovered an issue, he came up with a solution to resolve that also.It can be drawn from the case that as soon as he started working at the position of CEO, he begansearching for the issues that were pestering the profitability and growth performance of thecorporation. As the days passed, he gained comprehensibility that there was a dire need to resolvethe issues found to be prevailing in the premises of ACI but he was unsure that the source of thechallenges was product development procedures, top management team, sales and marketingunits. In this regard, the problems that were recognised by the CEO were lack of focus, improperestimation of product cost implying ineffective cost accounting, poor quality, ineffectiveplanning policies and procedures and stipulation of unclear vision. All of these were looked uponas stepping stones by George and he came up with sound solutions to deal with each one of them.George Anderson’s approach to leadership was quite effective for the respective organisation. As a CEO must be dedicated to the growth and sustainability of corporation in marketplace for a long period of time, he was also loyal to the company and driving it toward success.George possessed the right skills, competence and practical skills that are essential to be present3
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