Motivational Techniques at Jacks Stores

CASE STUDY MOTIVATIONAL
TECHNIQUES AT JACKS STORES

INTRODUCTION
Motivation is the word derived from word motive which means desire, drives, needs or
wants within individuals. It is one of the most essential key elements that drive workers towards
growth and success in workplace. The current study is based on Jack store, is British discount
supermarket, owned by TESCO. This study explains two motivational theories in context of firm
and their limitations & advantages to Jack discount stores.
TASK
Two motivational theories and their advantage & limitations to Jack discount outlets
In context of given case study, TESCO declared to open new discount outlets that is Jack
as part of their business strategy used to beat their competitors such as Lidl and Aldi. The
success of this new store is possible when they have skilled and committed employees in
workplace who are able to contribute in gaining competitive advantages. To motivate staff and
make assure them that their need are well understood by management, two motivational theories
will implemented that really work well for Jack stores.
Vroom’s theory of expectancy-
This motivational theory is one of the best theories used for employee motivation which
in return increase productivity level rather than before (Harris and et,al., 2017). Here, vroom’s
theory of expectancy is used for Jack staff as to make assure new people needs are take care by
management in effective manner. According to this theory, individual will be highly motivated
and effective when two conditions are meet first, when applicants trust it is likely that their hard
work will lead to successful outcomes and second one is that when those candidates also believe
that they will be promoted or rewarded for their efforts. In new discount store named Jack,
leaders or managers motivate new employees by assuring them that they get incentives after
completing task. While working in company or supermarkets people seek to get incentive after
working really very hard. It work well for Jack discount outlets and also satisfy TESCO
management that they have motivated and highly committed team in workplace who are able to
serves its best in any situation.