Motivational Techniques: A Case Study on Tesco

Case Study

Contents
INTRODUCTION...........................................................................................................................................3
Overview.....................................................................................................................................................3
MAIN BODY.................................................................................................................................................3
Maslow’s need hierarchy theory.............................................................................................................3
Vroom’s expectancy theory.....................................................................................................................4
CONCLUSION...............................................................................................................................................6
REFERENCES................................................................................................................................................7

INTRODUCTION
Motivational techniques refer to use of theories of motivation for successfully motivating
the employees to do their work (Farholm and Sørensen, 2016). The company chosen for this case
study is Tesco. In this case study, detailed analysis will be made on motivational theories Tesco
can use to motivate its workers.
Overview
Tesco’s management is planning to open new Jack Discount Stores in order to take Aldi
and Lidl. It will apply the following motivation theories to motivate its employees- Maslow’s
Need Hierarchy Theory and Vroom’s Expectancy Theory.
MAIN BODY
Maslow’s need hierarchy theory
Maslow’s need hierarchy theory explains motivation levels in the form of a pyramid
ranging from lower-level needs to higher-level needs (Maslow’ hierarchy of needs, 2020).
Tesco’s management can use it for motivation of its employees.
The explanation of this theory is provided as follows-
 Physiological needs- These needs are at the bottom of the pyramid. These are basic
needs like food, water, warmth and rest. These are required by all human beings. Tesco’s
management needs to fulfill these needs of its workers so that their productivity increases