Motivational Techniques of Jack

MOTIVATIONAL TECHNIQUES OF JACK

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Overview of case study..........................................................................................................1
Analyse and examine motivational techniques and mention their benefits and drawbacks for
Jack discount stores................................................................................................................1
CONCLUSION................................................................................................................................3
Task 4...............................................................................................................................................4
INTRODUCTION...........................................................................................................................4
REFERENCES................................................................................................................................8

INTRODUCTION
There are different kinds of motivational theories which are used for managing
performance of employees. It is very important for the company that work is managed
effectively so that employee performance is managed. In the present assignment, there is case of
“Jack” which is a new discounted stores of TESCO. This company provides effective
competition to different countries like Lidl, Aldi. There is explanation of motivational theories
and demerits and merits of these.
MAIN BODY
Overview of case study
There is a store of Tesco known as Jack. These stores are developed for providing tough
competition to other companies like Lidl, Aldi etc. Jack Stores will give strong competition to
other stores in terms of pricing and product quality. It is very important for the company that
business operations are done properly so that management of work is done properly.
Analyse and examine motivational techniques and mention their benefits and drawbacks for Jack
discount stores
There are different motivational theories which are used for managing the performance of
employees. It is very important for the companies to increase morale and value of employees so
that it is easy to work in proper manner. There are two theories of motivation like Maslow’s
Hierarchy of needs and Vroom's expectancy theory. The description regarding these theories are
mentioned below -
Maslow's hierarchy of needs: It is one of the best theories of motivation used by the
companies for motivating and encouraging employees. This is essential for the companies to
manage the motivation of employees so that it is ensured that goals are achieved. There are five
categories of motivation given by Maslow. These are those aspects which will provide
opportunity to employees of Jack store to manage their performance. The different factors of this
theory is mentioned below:
 Psychological needs: These are known as the basic needs or amenities which are
required for a person to live. These are cloth, food, water, air etc. it is very important to
fill the needs and demands of employees for managing the performance of employees and
staff.
1