IKEA Name of the Student Name of the University Author Note

Running head: IKEA
IKEA
Name of the Student
Name of the University
Author Note

IKEA1
Executive Summary
The report follows a comprehensive format whereby the case study of IKEA has been adopted.
In association with this, it is effective to consider that, at present although IKEA is an effective
enterprise, it needs to ensure that it is resolving the different issues being faced by it. In line with
this, the study aims to provide a resolution to the different problems being faced by the firm
which mainly relates to expansion as well as the pricing issues.

IKEA2
Table of Contents
Introduction......................................................................................................................................3
About the company: IKEA..............................................................................................................3
Case summary..................................................................................................................................4
Key issues identified........................................................................................................................5
Assessment of the issues..................................................................................................................7
Outcomes the firm seeks to achieve................................................................................................9
Recommendations for the firm........................................................................................................9
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

IKEA3
Introduction
The field of strategic management can be rightfully defined as the manner in which the
business generally tends to function (Ansoff et al. 2018). In relation to this aspect, it can be
essentially stated that all organizations who are involved in the industry may be required to
engage in considerate initiatives and steps with the help of which, they will be successfully able
to fulfill their organizational vision and ensure effective operations. In association with this, it is
critical to mention that, the main company which has been chosen for the analysis can be
mentioned to be the IKEA. The IKEA is a global firm which has expanded globally but often
faces certain issues and problems in this regard. With association to this, it is critical to note that,
the various businesses would be required to consider relevant and effective strategies applying
which their overall goals can be attained accordingly. Hence, this report has been formulated
with the aim of understanding how the issues which are being essentially faced by the firm can
be resolved. In line with this, the report will discuss the issues of the company, outline the
recommended solutions and present the manner in which the business has been facing
operational problems. These recommendations will be helpful for the enterprise and will assist
them in meeting the overall entrepreneurial goals in an effective manner.
About the company: IKEA
The IKEA can be described as a multinational group which has originated in Europe. In
consideration with this, the firm sells various kitchen appliances as well as furniture’s which are
very popular amongst the different target market individuals. In association with this, it is
effective to understand that, the firm was found by Ingvar Kamprad at a young age and has
become a global leader since the year 2008 (Ikea.com 2020). The form of the business can be