Case Study of Social Media Analysis
Added on 2021-05-30
6 Pages1903 Words126 Views
Critical thinking for managersShould he be fired for that Facebook post?
Case Study Analysis1Executive SummarySocial media plays a significant role in our lives. Businesses use social media to promote their products and customers use social media to provide public feedback about businesses (Razmeritaet. al., 2014). Anything that is posted on social media has an impact on the company’s goodwill. Various organizations restrict their employees regarding the content they can post on social media. This report highlights upon the situation faced by Downcity Motors regarding an employee who has been bad mouthing the company on his Facebook. This report aims to analyzethe entire situation in detail. The three options that lay ahead include ignoring the issue, firing theemployee or putting efforts to discipline him. The report has analyzed all the three options and attempted to recommend an efficient alternative.BackgroundBusiness ethics are critical for the long term sustainability of the company (Crane & Matten, 2016). Organizations must set clear policies regarding business ethics in order to ensure that the business grows with a moral compass in place. The advent of social media is hardly uncommon. The extent of social media is massive and is largely used by businesses to set the right positioning in the minds of its consumers. However, the use of social media among employees can get extremely crucial. Employees are seen posting about their respective organizations on social media frequently. Depending upon the number of followers and privacy settings of the employee, any information shared can reach a large number of people. Therefore various businesses censor or attempt to monitor the content posted by employees on their respective social media profiles. In fact some organizations have an acceptable social media behavior policyin place which guides employees regarding the dos and don’ts of what can be posted on their social media profiles.On the other hand, some organizations believe that a social media profile of an individual is theirpersonal life and an organization must not interfere in the same (Montalvo, 2016). There is a consistent ongoing debate about if social media should monitor the social media content of their employees. Most of the organizations do not have a policy around social media. At the same
Case Study Analysis2time, it is important for organizations to put efforts in tracking the content posted by their employees only to ensure that it does not harm the organization’s goodwill. Case Study ScenarioDowncity Motor’s best sales employee, Kenton, has been bad mouthing the company on Facebook. He had done this in the past and had been warned against it. This time, he wrote a nasty post about their leading client ‘Mercedes’. The post was regarding the quality of table clothand food at the launch party. No doubt the post was witty, sarcastic and uncalled for. But it is important to note, that posting on Facebook was not his first resort. He had mentioned the same to Susannah, the General Manager at the firm. Unfortunately, he had done a similar thing in the past. He was given a strict warning against it and he took down the post. This time though, Dell, the company president, is furious and needs the firm to take a strict action. He recommends that Kenton must be fired. On the other hand, Tyson, the sales manager is worried about hitting sales numbers without Kenton as he is the best sales person at the firm. The current dilemma faced by Susannah is the fate of Kenton. There are three options that lay ahead of her. These include ignoring the matter, firing Kenton and disciplining him (Harvard Business Review, 2015).Alternative solutionsThe three alternative solutions presented to Susannah are as below:Discipline KentonManaging crisis communication through social media is very important (Ruggiero & Vos , 2014). The first option is to penalize him. Since, this is the second time that he has done such a thing, it is fair to penalize him. This may include asking him to go on a leave without pay for a couple of days or putting him under an improvement plan. This has several pros and cons. The first benefit is that Kenton will put the post down so that it does not reach any further. Secondly, Kenton would be a lot more careful while posting anything related to the organization in the future. Thirdly, Kenton might even change his privacy settings to ensure that his posts are not public.
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