An Evaluation on How Communication Strategy Impact CSR of an Event Venue

The research assignment focuses on the topic 'An evaluation on how communication strategy impact CSR of an event venue: A case study of Hyde Park London UK'. The researcher conducted a survey among consumers to assess various means of analyzing factors that help in enhancing consumer response and growth. The study aimed to evaluate the applicability of concepts into practical application, enhance conceptual knowledge, and develop research skills. Through this experience, the researcher gained great knowledge on CSR activities and issues related to the topic, developed confidence and communication skills, and broadened their understanding of business operations.

Dissertation
An evaluation on how communication
strategy impact CSR of an event venue: A
case study of Hyde Park London UK

EXECUTIVE SUMMARY
Global business perspectives have developed the effectiveness of organizational growth
and development within this highly competitive market. Enterprises are expanding the operations
and growth prospects in order to create favourable impact on the efficiency of the firms.
Corporate social responsibility is a concept whereby companies seek to adopt effective measures
to behave responsibly within the market and create an effective impact on the overall growth and
development of the firm. CSR activities helps the businesses in developing a responsible image
of the company within the society and its stakeholders. Companies are incentivized to engage in
socially responsible programs as it provides potential benefits to the business which includes
brand enhancement, market differentiation and employee satisfaction. CSR communication is
significant for the company because it is important for the company to influence target audience
within the market to efficiently determine the organizational objectives and develop effective
interpretation of the activities that will be adopted by the firm towards social responsibility. For
the present study Hyde Park has been taken to understand the roles and responsibilities of CSR
activities for an event venue and various communication strategies that the company adopts in
order to develop an effective brand image within the market. The analysis and findings of the
report has helped in understanding that upcoming trends and measures has developed a wide
impact on organizational growth. Hyde park has adopted effective measures of growth within the
organization. Measures such as developing high employee commitment, Developing responsible
communication and creating society engagement are the major trends that are adopted by the
businesses now.

TABLE OF CONTENTS
CHAPTER 1 INTRODUCTION.....................................................................................................1
1.1 Background of the study...................................................................................................1
1.2 Rationale of the study.......................................................................................................2
1.3 Research aims and objectives ..........................................................................................2
1.4 Research questions...........................................................................................................3
1.5 Significance of the study..................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................4
2.1 Introduction......................................................................................................................4
2.2 Corporate social responsibility ........................................................................................4
2.3 Types of CSR activities undertaken.................................................................................7
2.4 CSR communication.........................................................................................................8
2.5 CSR communication trends............................................................................................10
2.6 Challenges of CSR communication................................................................................12
2.7 CSR communication for Hyde park...............................................................................12
2.8 Conclusion......................................................................................................................14
CHAPTER 3 RESEACH METHODOLOGY...............................................................................15
3.1 Introduction....................................................................................................................15
3.2 Research philosophy.......................................................................................................16
3.3 Research approach..........................................................................................................17
3.4 Research strategy............................................................................................................18
3.5 Research choices............................................................................................................19
3.6 Time Horizon..................................................................................................................20
3.7 Techniques and Procedures ...........................................................................................20
3.8 Research Limitations......................................................................................................22
3.9 Ethical issues and considerations...................................................................................22
3.10 Conclusion....................................................................................................................22
CHAPTER 4: DATA ANALYSIS ...............................................................................................24
4.1 Introduction....................................................................................................................24
4.2 Thematic analysis...........................................................................................................24

4.3 Conclusion......................................................................................................................34
CHAPTER 5 CONCLUSION........................................................................................................35
REFERENCES..............................................................................................................................37
APPENDIX....................................................................................................................................41
A 1. Reflective statement.....................................................................................................41
A 2. Questionnaire for consumers .......................................................................................42

CHAPTER 1 INTRODUCTION
1.1 Background of the study
Global business perspectives have developed the effectiveness of organizational growth
and development within this highly competitive market. Enterprises are expanding the operations
and growth prospects in order to create favorable impact on the efficiency of the firms.
Competitiveness is the basic attribute of the market and to deal with the same businesses has
adopted unique strategies and measures to fight out the tough competition (Raupp, 2011).
Corporate social responsibility is a concept whereby companies seek to adopt effective measures
to behave responsibly within the market and create an effective impact on the overall growth and
development of the firm.
CSR activities helps the businesses in developing a responsible image of the company
within the society and its stakeholders. Companies are incentivized to engage in socially
responsible programs as it provides potential benefits to the business which includes brand
enhancement, market differentiation and employee satisfaction. The effective implementation of
CSR activities within the business units helps the organization in creating profitable impact on
financial statement s well . A well developed and effective measures of communication is thus
significant to attain the required results for business growth. Failure in communicating the CSR
activities to the target audience results and hampering the business benefits that might be
expected by the company in due course of time.
According to Sunil and et.al, 2014 CSR communication is significant for the company
because it is important for the company to influence target audience within the market to
efficiently determine the organizational objectives and develop effective interpretation of the
activities that will be adopted by the firm towards social responsibility. CSR communication
helps in engaging the individuals with company in order to develop an effective brand image
within the market. According to Parguel, Benoît-Moreau and Larceneux, 2011 the core purpose
of CSR communication is to deliver right message to target audience through most effective
medium to develop required understanding for them. Effective communication strategies can
help to create and deliver a message that is most beneficial to the company (Münstermann,
2007).
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The present report will focus on analyzing the effective measures that the companies will
adopt and initiate in order to create an effective impact on the growth and development of the
company. For the present study Hyde Park will be taken to understand the roles and
responsibilities of CSR activities for an event venue and various communication strategies that
the company adopts in order to develop an effective brand image within the market. The in depth
analysis of CSR measures will be developed and applied in the study to enhance success
prospects f the company. The research will evaluate various means adopted by the company to
develop an high growth measures for the company.
1.2 Rationale of the study
A research is developed to create an in depth analysis of the given topic and its impact on
the business working to gain a wide knowledge about the measures that the companies adopt and
the impact of knowledge on the growth prospects of individual firm or industry as a whole. The
current study seeks to analyze the impact on communication strategies on CSR activities of the
company. The increasing demand market competition and high rate of growth prospects for the
companies demands high influence of the companies on the consumers. The present report
develops an effective understanding about CSR activities the companies adopt and its impact on
the buyers, stakeholders and society as a whole.
The current research is developed to enhance the growth and development of the
company on the organizational development measures. The effective analysis of the study and its
impact on the consumers demands helps in analyzing the factors which helps in developing
effective CSR communication. The report seeks to evaluate effective measures to enhance
performance of company by implementing effective measures of CSR communication. The
research thus will evaluate various measures and means which helps in influencing people and
stakeholders towards organizational growth.
1.3 Research aims and objectives
The aim of the research is to evaluate the impact of commutation strategies on CSR
activities of Hyde Park which is an event venue situated in London. To achieve the aim of the
study the objectives developed are:
 To analyze various CSR activities adopted by the businesses
 To evaluate the impact on communication on CSR activities
 To examine the trends in CSR communication
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 To investigate the challenges faced by business in CSR communication
1.4 Research questions
Research questions to achieve the objectives of the study are:
 What are various CSR activities adopted by Hyde park?
 What is the impact on communication on CSR activities in Hyde park?
 What are various trends in CSR communication?
 What are the challenges faced by Hyde Park in developing CSR communication?
1.5 Significance of the study
The significance of the study depicts the value of the analysis and its impact on further
evaluation of the topic. It also indicates the significance of the study and its contribution for
present day literatures and researches. The research helps in developing an effective framework
of the study on the academic as well as business perspective. The current report focuses on
analysing various communication strategies that the companies adapt for CSR activities and its
impact on the organization as well. The study establishes an effective link between theoretical
perspective and practical application of the research topic. It carries out an extensive research for
developing high growth measures for the company for creating high impact on organizational
development. The extensive study conducted on the proposed topic will help research aspirants
and students in developing a conceptual idea about facts and figures related to the topic. This
data helps in developing an effective research study about the strategies and measures adopted by
companies in order to promote and enhance CSR communication. Moreover the study will be a
useful base for developing further researches on similar topics for the study.
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CHAPTER 2: LITERATURE REVIEW
2.1 Introduction
This section of the dissertation develops a crucial part of the study. It helps in creating a
fundamental base for overall evaluation which is intended for the given study. Reviewing the
literature considers a process where the researcher review the past data, trends and records which
has been conducted on similar issues and topics in order to gain a wide idea about them. This
helps in developing an in-depth understanding of the topic and policies considered for the study.
Present study focuses on analysing the impact of communication strategies on the CSR activities
of event venue. In order to attain the objective of the given report literature review will help in
developing an in-depth secondary research for the proposed topic. It will help in evaluating all
the strategies and tools which helps the business units in order to deal with such issues. In this
context, books, journals and online content have been used to collect necessary secondary
information.
2.2 Corporate social responsibility
Concept
The business units operate into the competitive environment with crucial motive of
earning profit. In order to attain this profit often businesses overlooks the ethics and social
responsibility towards the society and environment as well. Corporate social responsibility is an
useful tool for companies to engage in environmental and social projects which acts as an
effective marketing tool to gain more and more popularity within the market. Corporate Social
Responsibility is a corporate self regulation which is integrated into a business model. According
to Cadbury, (2006) functions of CSR act as self-regulatory mechanism whereby a company or
business monitors its active compliance along with the ethical standards. It can be regarded as
the business practices which involves participation in the events that offers benefits for the
society (Cadbury, 2006). This acts as one of the major business responsibility in this highly
competitive market.
CSR is an effective part of a business activity as it helps in creating a significant impact
on the promotion of business units. It plays a leading role in developing brand image within the
highly competitive market. Various strategies are implemented within a corporate units in order
to develop an effective measure to promote and develop social responsibility (Carroll and
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Shabana, 2010). Recent studies and researches suggested that it is critical for the companies not
only develop CSR activities but also to communicate them within the market. Market is
increasingly demanding high level of transparency. AS per the McWilliams, Siegel and Wright,
(2006) these activities involve various stakeholders into business decisions in order to enhance
the credibility and trust of business. This aspect has become very essential for the companies in
order to create shared value for business and society. Sustainability is not only essential for the
planet and its people but it is also vital for business success (McWilliams, Siegel and Wright,
2006). It is taken as the concept though which business achieves a balance of economic,
environmental and social imperatives.
CSR issues
The perception about corporate social responsibility has been changing with development
of the market. Companies are taking effective measures in order to develop positive impact on
the growth and development of society and environment as well. This measures has helped in
created a mutual benefit for the organizations and society as well (Münstermann, 2007).
Effective CSR activities take effective measures to develop society, save environment and create
a positive impact on the people. This helps the companies in creating a positive brand image
within the market thus enhancing growth prospects in the market.
There are many issues which are undertaken under the CSR issues of a company. Heal,
(2005) states that these issues help in developing a positive impact of businesses on society and
government as well. Issues such as environmental management, eco-efficiency, stakeholder
engagement, labour standards and working conditions, employee and community relations,
social equity, good governance etc. are undertaken under these measures which help in
developing an effective impact on society development.
Tripple bottom line
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Illustration 1: Triple bottom line model
(Source: Uusi-Rauva and Nurkka, 2010)
This model is the most effective and successful model which has helped the companies in
developing an effective measures for corporate social responsibility. This model has resulted in
successfully meeting social and environmental standards without compromising their
competitiveness. According to Hill and et.al., (2007) this model helps in covering the major part
of corporate responsibility by attaining the economic, social and corporate responsibility of the
business. The triple bottom line framework has been analysed as an effective measures to
balance the profitability of business with social and corporate responsibility.
The model focuses on developing the sustainable development by efficiently balancing
between the three factors mentioned in the framework. It focuses on aligning its business
objectives with positive outcomes for people, planet and organizational profitability (Ziek,
2009). Various strategies and practices are adopted by the businesses in order to gain the
sustainable development for effective growth within the market. According to Ellerup Nielsen
and Thomsen, (2009) organizations adopt eco-friendly activities, development of the city or area,
green revolution etc. in order to attain the environmental benefits. Companies take due care of
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social issues by adopting effective measures to manage cultural and social diversity, human
rights is practised within the companies in order to enhance social perspective, equal opportunity
measures is also an effective measures that organizational adopt in order to create an high impact
on social issues within the market. Ligeti and Oravecz, (2009) examines that economic factors of
the model focuses on developing a positive impact on the shareholders by focusing on the
growth and development of the company. Moreover transparency of information and facts are
practised to develop influential relations with stakeholders. Efficient risk management and
consistency in business operations helps in developing high level of trust and loyalty for the
business. All these measures helps in creating a positive economic impact on the overall
organization (Wang and Chaudhri, 2009).Triple bottom line model thus has developed an
effective measure to manage the sustainability of business by developing corporate social
responsibility within the market. The model efficiently helps in determining the impact of all the
three measures on the overall growth of the company.
2.3 Types of CSR activities undertaken
Corporate social responsibility is a broad and wide concept which focuses on creating an
effective impact on the organizational growth and development. Various units undertake
different CSR tactics in order to create a wide impact on the society. The major types of CSR
activities adopted by the business units according to the Vanhamme and Grobben, (2009) include
the measures which have been discussed henceforth.
Economic responsibilities are one of the major responsibility that a business unit adopts
which aims at earning high profits to ensure suitability and business growth within the
competitive market. The growth of business is the sole ail of the companies however
management and investors has the responsibilities and associated people with the companies as
well (Lindgreen and Swaen, 2010). Business crises for the company may create an adverse
impact on employees, investors and shareholders. The downfall of the company results in similar
impact on them as well. Thus economic responsibilities of the business are considered as one of
the major aim of the business unit. For example continuous continuous loss in Nokia endangered
the economic growth of the company which resulted in the sustainability of the business
(Parguel, Benoît-Moreau and Larceneux, 2011). The company however merged with Microsoft
in order to ensure the growth of employees and shareholders associated with the business.
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Legal responsibilities of the company is yet another significant responsibility under CSR
activities. The profitability and growth of business is inconsiderable if the organizations are
unable to adopt the legal laws and regulations for the growth and development of business units.
This in turn results in creating an adverse impact on the brand image of the company (Colleoni,
2013). Issues such as transparency of informations, Unlawful practices, frauds etc. are the
practices which are not right and businesses avoid such practices for mere economic benefits.
For example recent spring crises in Tesco due to over representation of organizational profit
created a huge impact on the brand image of the company. This resulted in losing huge
consumers and employees thus resulting in heavy losses for the unit.
Ethical responsibilities in the companies are demanded widely for developing global
brand image within the economy. These responsibilities of the companies include activities such
as choosing right way of doing the things (Golob and Podnar, 2011). These measures focus on
creating a valid and effective impact on the overall growth of the companies by fair and ethical
actions. Environmental responsibilities, developing effective working environment, adopting
labour laws, influencing labour welfare activities are few measures adopted by the organization
under this responsibility.
Philanthropic responsibilities are responsibilities that go above and beyond what is
simply required or what the company believes is right. These responsibilities of the company
focus on adopting activities which involve effective measures to involve the efforts of the society
(Bakar Sheikh, and Ameer, 2011). Charity, society development, development of the countries
etc. are some of the examples that are adopted by the business unit to create an effective impact
on society through effective social responsibility.
2.4 CSR communication
According to Blombäck and Scandelius, (2013) CSR activities are highly adopted by
various companies and business units in order to create an effective impact on the organizational
growth and development within the competitive market. Companies focuses on taking CSR
activities and effectively communicate them in order to develop high and required impact of the
same. CSR communication is a measure where by the companies focuses on developing an
effective measure of communication to public, employees and government as well which helps
them making educated decisions within the market. This measures helps the companies in
creating a wide impact on the overall growth and development within the society.
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Effective CSR communication helps in developing a positive perception on people thus
helping organizations in meeting the objectives of business operations. Arvidsson (2010) states a
simple fact that companies which efficiently communicate their cause initiatives are significantly
more likely to believe that they are achieving their cause related objectives. Developing effective
communication measures helps the companies in influencing consumer attitude towards products
and services offered within the market. Pohl and Tolhurst (2010) explain that at times companies
are unable to change the consumer’s perception in favour of the organizational objective due to
lack of proper communication measures. CSR communication is thus a critical task for the
organization as it poses high level of threats if wrong measures of communication are chosen by
the companies.
The framework of CSR communication helps in developing a clear and effective
understanding of various factors which creates high impact on the developing favourable
outcomes for the developing effective consumer impact.
CSR communication focuses on company's involvement in various social causes. The
framework outlays all the factors which impact the process in order to attain favourable
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Illustration 2: Framework of CSR communication
(Source: What Board Members Should Know About Communicating CSR. 2011)

outcomes. The most significant factor of the CSR communication frameworks deals with
message content initiative. A business unit is unable to develop an effective impact on society
unless it is able to derive effective attention and commitment by creating effective understanding
(Taubken and Leibold, 2010). Message content thus focuses on three major factors which
include commitment, impact and fit. Commitment refers to a support a cause or an event where
companies take responsibility of social cause such as developing society, creating change etc.
Impact of the content focuses on the output rather than input by the company. While content fit
deals with analysing that the cause is effective for the present moment or not. All these factors
help in developing an effective message content.
According to Taubken and Leibold, 2010 external outcomes are gained in terms of
favourable outcomes form various stakeholders. The stakeholder’s commitment and involvement
is one of the most effective results of effective CSR communication. This leads to developing an
efficient profitability within the market. Consumers develops trust thus enhances brand loyalty.
The purchase attributes for the products changes which help them in choosing company's product
over other. The employees develop trust and loyalty for the company thus enhancing
productivity of employees. These measures contribute in increasing the overall sales and
productivity of businesses. Thus the framework of CSR communication clearly reflects the
activities and factors which entities efficiently consider for the same.
2.5 CSR communication trends
CSR communication has developed an effective impact on the growth and development
overall business unit and communities as well. Business units in the present era are activity
participating in developing unique and effective measures for CSR communication. These
measures help in developing a valid and effective impact on overall growth of the business unit.
The trends and measures have been modifying to suit the needs and requirements of the
community. Bakar, Sheikh and Ameer, 2011 states that developing CSR communication trends
has helped business in creating an effective impact on developing the brand recognition within
the society.
The trend which has been analysed and practised within the economy in the present era
includes few prominent measures. Employers are being highly committed towards overall
growth of the company and employees as well in order to analyse the needs and significance of
the trend within the economy. This has helped them in developing a well-structured measure to
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gain the trust and commitment of employees thus enhancing effective measures of CSR
communication (2014's Top 4 Trends in CSR Communication, 2014.). Well committed and
strong team of employees helps businesses in enhancing CSR communication through
independent communication sources which develops brand recognition within the economy. This
measures helps organizations in creating an edge within the market.
Developing responsible products is yet another measures which has created a wide
impact on the developing CSR communication within the market. This method has a long term
impact on the growth of the unit. Products with nutritional values and high quality are preferred
by the society which helps in enhancing sales globally. This develops commitment within
various stakeholders existing within the market (Raupp, 2011). Product packaging is so planned
that it clearly explains the CSR measures adopted by the company in order to enhance the
popularity of the organization in the market.
Ligeti and Oravecz (2009) States in one of the research that responsible communication
measures have helps the businesses in widely developing effective means of CSR
communication within the market. This measure helps in developing high level of commitment
form the stakeholders and develops a well-integrated measures of analysing needs and
requirements of society and developing strategies to fulfil the same. Responsible communication
helps in developing cause brand of the company but attaining current needs and requirements of
the society. This measure proves to a strategic fit for the society.
Researches and studies have reflected that companies are focusing in creating a wide
impact on growth through transforming societies using web tools. These measures help
organization in creating a wide impact on developing an effective impact on consumers by
analysing their needs and requirements. This tool helps in developing effective measures of
seeking information from consumers about products and services and exchanging information
for developing promotional measures (Four Types of Corporate Social Responsibility, 2015).
This trend has helped companies in reducing cost of services and creating a wide impact on the
overall development of information. Companies develop online campaign and measures to
develop community involvement in social and economic causes. This has helped in enhancing
wide publicity and development of organizational units.
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2.6 Challenges of CSR communication
CSR communication creates wide strength and weakness for an organization. Companies
face huge impact on the growth and development strategy of an organization through this
measures. CSR communication is challenged by various issues prevailing within the economy
which created a wide impact on the overall growth and success of the ventures. Lack of strategic
leadership is one of the leading factor which causes a huge failure in of CSR communication.
These factors create a wide impact on the analysing the vision of the company and integrating
them with CSR activities (The Five Elements of the Best CSR Programs, 2011). Lack of
leadership may lead the company into ineffective planning and development which deviates the
company plan and success as well.
Moreover increasing trends of social media marketing and web tools have developed a
wide challenge for the companies as quickly changing preferences of the consumers and society
demands companies to remain in-line with all such factors in order to gain maximum support and
impact. A small mistake may create a wide impact on internet thus companies have to very
effectively choose message content and its relevance with the society as well.
2.7 CSR communication for Hyde park
Hyde park is one of the largest park of London and is considered among the royal parks
of UK. The park is a historic site and a grand venue for events and concepts in the UK. The vast
land area, market proximity and wide publicity within the market makes it one of the most
prominent event venue. Many famous events and concerts has been organized in the venue
which helps in enhancing the publicity of the venue for the country. The park has been regularly
conducting events related to proms from the year 1996. It has the capacity to accommodate more
that 75000 spectators at one time which develops a wide impact on growth of the venue.
CSR Activities
Considering the popularity and capacity of the venue CSR activities are the major part of
the organizational growth and development in this competitive market. The enterprise has taken
some major steps in developing CSR activities within the nation. Abiding legal responsibilities
regarding green revolution and environmental factors has helped the enterprise in developing a
positive image within the market. Hyde park has efficiently adopted triple bottom line strategy
for developing high measures of growth and development within the community.
Application of Triple bottom line
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 Environmental Responsibility: Hyde park has adopted effective environmental policies to
enhance environmental performance. These entails organization measures to manage,
monitor, measure and be accountable for its ongoing environmental performance.
Pollution control policies by reducing the use of polluting material, waste management,
Green house gases control etc are few steps in the same direction (Climate Change is a
Stakeholders Business, 2015). Social responsibility: Hyde park has taken effective measures for managing society
development by enhancing community support and society development methods.
Moreover development of employment opportunities helps in supporting local
communities. Economic responsibility: Hyde park has developed the working measures to attain the
organizational goals and enhance profitability of the organization for overall growth of
the unit. This represents economic responsibility of the unit towards its stakeholders and
community as well.
CSR Communication
The organization has incorporated effective measures of CSR communication in order to
create positive perception within consumers. Hyde Park efficiently indulge CSR communication
framework for the growth and development of the company. The organization has developed
effective message content to develop high level of commitment, impact and strategic fit in the
economy. Both corporate and independent channels for communication are used by the
enterprise for developing high growth prospects. This has helped Hyde Park in developing
outcomes in terms of increasing awareness, trust and loyalty for the firm.
Choosing right message channel is yet another significant part of the CSR
communication framework. Hyde Park examines that dissemination of information demands
effective channels which may help in creating highest impact of the information on chosen target
market. Organization adopt well planned strategies in order to create high impact of the CSR
activities by choosing right channel of communication. Measures such as CSR reposts, company
websites, advertisements, public relations etc. are used as corporate message channels. Media
coverage and word of mouth are used as independent channels which are significant for
developing high impact on the community. In order to develop an effective CSR communication
characteristics of shareholders and company also play an important role. Companies often
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choose activities which are parallel to business units in order to develop an effective impact on
the growth of the units.
The overall framework focuses on the outcome of the process. Organizations focus on
creating a favourable communication outcomes within the market. These outcomes are
segregates in the form of internal and external outcomes (Climate Change is a Stakeholders
Business, 2015). Internal outcomes of the CSR communication results in developing awareness
and trust for the company. A business unit enhances brand loyalty and recognition within the
market while developing the internal awareness about the market. CSR communication helps in
linking the problems of the world to the company which helps in developing wide level of
awareness to the employees as well.
2.8 Conclusion
The secondary research analysis helps in developing a deep insight about factors involved
in in CSR activities of an organization. The study helped in evaluating various factors and issues
that creates wide impact on the growth and development of organization through corporate social
responsibility. The effective analysis helps in analyzing that CSR communication plays a crucial
role in creating high impact on growth and development of the organization. Businesses adopts
CSR communication measures in order to develop high impact on developing awareness and
positive attitude within the community for the organization. Communication is the heart of CSR
activities as its helps the business unit in minimizing risk and developing high impact of growth
and development within the market.
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CHAPTER 3 RESEACH METHODOLOGY
3.1 Introduction
Clark, (2002) defines research methodology as a systematic approach of evaluating the
research problem and developing overall analysis around key research issues. It helps researcher
in developing an in-depth analysis of various research approach to create an in-depth
understanding of the topic and developing a well structured approach to deal with the issue as
well. Research onion is an effective measure in which research problem lies in the center and
thus several layers needs to peel away for resolving a single research problem (What is research
methodology? definition and meaning, 2015). The objective of the present report is to evaluate
the impact of CSR communication on an event venue. In order to attain the stated objective the
researcher will adopt research onion approach to attain the desired results for the study. It will
effectively focus on various elements of research methodology such as research philosophy,
research approach, research design, data collection, sampling, data analysis etc. to create a well-
developed result for the given problem.
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Illustration 3: Research onion
(Source: Jackson, 2010)
3.2 Research philosophy
This is the outermost layer of the research onion. This layers focuses on developing the
effective approach for developing a research. Research philosophy is defined as a well developed
cluster of beliefs developing ideas about how to approach the research issue to attain desired
outcome (Johnson and Christensen, 2008). Research philosophy helps the researcher is
determining effective measures of resource allocation to utilize the limited constraints of time,
cost and resource efficiently. The major method adopted to carry out research philosophy is
interpretivism and positivism. Positivism concept deals with the objective concepts of the
research while interpretivism discusses the subjective issues of the research.
The current research focuses on analyzing the CSR communication strategies and its
impact on event venue while referring Hyde Park of London as the case. In order to successfully
achieve the set objectives the researcher has adopted the mixed approach to develop an effective
result for the research problem. Positivism is a highly structured strategy which helps in
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developing clear impact of set standards and universal concepts of the theories and philosophies.
For the current report this strategy helps in developing an in-depth idea about various measures
of CSR communication and the concepts which helps in developing an effective impact of the
same (The Selection of a Research Approach, 2014). This helps in developing a well structured
understanding of the concepts while developing the fundamental base for the subject.
Interpretivism on the other hand has been adopted in order to take a soft approach for the
research. It focuses on considering the social and environmental behaviors significantly for the
research. CSR activities are widely involved with social development and society upliftment.
Considering these factors current report has adopted Interpretivism philosophy (McMillan and
Schumacher, 2014). The application of this strategy helped researcher in gaining an effective
insight about consumer perception about various communication strategies Hyde Park uses for
CSR activities. Implementation of this strategy was of significant significance to the researcher
as it helped in minimizing the gap between research subject and researcher's knowledge.
Interpretivism helped the researcher in developing a clear understanding of the issues and
prospects of the research problem. Hence current research has adopted both the measures to
effectively analyze the research problem and attain the probable solution for the same.
3.3 Research approach
This layer of the process carries out an effective measures of analyzing research issues by
applying effective approach to deal with the given issue. Prior to setting research philosophy
researchers seeks to set a developed plan for research approach. This layer focuses on setting an
effective measure of developing measures to create effective analysis of the study. Researchers
focuses on implementing right measures of approaching the study (Zikmund and et.al., 2013).
Inductive research approach and deductive research approach are the two major ways of
approaching the research problems. Research design helps in choosing appropriate research
approach for the current investigation (Deduction & Induction, 2014). Deductive research design
is the in which uses various methods and studies to attain the conclusion of the research. This
approach develops an effective hypothesis and develops various strategies for testing hypothesis.
This method is a bit complex but highly effective to develop a clear analysis for the given
problem. Inductive research approach on the other hand is the one which use the collected data
and analyze the same in order to draw the effective conclusions. Here researcher uses data
analysis measure for a clear understanding.
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Current research problem seeks to find out the impact of communication strategies on
CSR activities of the company. The research topic is vast and highly exploratory. In order to
create a successful research approach for the same inductive research study has been applied for
the same (Pantin-Sohier, 2009.). The researcher collected data from the consumers and
prospective consumers of events venue in order to get a clear and effective perception for the
topic. Moreover this measure significantly helps in saving time and developing different
understanding about the current issues. The inductive research seeks to create an effective and
clear impact of the theories and models for the current research. The researcher efficiently used
effective measures to attain the results in favour of the research problem. This approach develops
a deep and clear understanding about the specific concepts of the study and refers to all the
general concepts to validate the same.
3.4 Research strategy
Next layer of research onion deals with developing research strategies to approach
research issues efficiently. This one of the most significant and effective part of research
methodology. Research strategy focuses on resolving the research issue efficiently in order to
gain the required result for the problem. There are various ways in which researcher seeks to
attempt research question in order to develop effective understanding (Keightley, 2010). Various
strategies applied to approach the research questions are experimental, survey, case study, action
research, grounded theory and narrative inquiry, etc. For the current study researcher used the
measures of survey and case study.
Survey method is one of the most effective measure which helps in developing an
effective impact on data collection measures for the research measures. This method helped the
researcher in creating a wide impact on analyzing consumers’ needs and perception to draw
effective conclusion. The current research approach is inductive and in order to efficiently carry
out the same researcher approached the consumers of Hyde part event to analyze the consumer
perception about the given topic. Researcher sued the mode of questionnaire to evaluate in depth
analysis of various measures which helped the company in creating a wide impact on growth and
development of the company (Sobh and Perry, 2006). Moreover this measure of primary data
collection helped in collecting reliable data for the research issue.
Case study measures provides the additional information for the research problems to
help researcher in attaining a clear idea about the current measures the company adopts in order
18

to efficiently carry out CSR activities. Researcher undertook an in depth measures for conducting
a narrative inquiry for the given research issue. Moreover the associated people with the venue
were also approached in order to develop a clear and effective understating about the issues and
problems faced by the company with regards to the CSR activities
3.5 Research choices
Research choices are the layer which seeks the appropriate and research method for the
given study. This deals with various choices the researcher have in order to carry out the research
effectively. Research choices for the researcher are accustomed to various constraints such as
time money and resources as well. Thus these measures are dependent on the availability of
resources and seek to make the best and maximum utilization of available resources (Sunil and
et.al, 2014). On the basis of current research Author attempts to evaluate the impact of various
communication strategies on CSR activities with reference to Hyde Park.
There are multiple research choices available with the researchers. In order to carry out
the research efficiently researcher adopts a a mixed method approach where both qualitative and
quantitative measures are applied for the study. Qualitative research measures helps the
researcher in developing an in depth analysis of research problem. This method helps in
understanding the subjective concepts of CSR activities of the organization. This measure
develops effective theoretical perspectives for the research issues. The method of data analysis
proves to be a significant factor of carrying out the qualitative research (Formulating the
research design, 2015). Consumers perception and theoretical knowledge is efficiently used and
applied here to gain an in depth knowledge of the given issue. Consumer’s perception is not
similar always, considering the same qualitative method helps in evaluating subjective theories
of research.
Quantitative measures on the other hand have been adopted in order to gain a clear and
concise information for the research. These are the numerical and quantitative data which helps
the researchers in gaining a valid information for the research (Golafshani, 2003). For the present
study the researchers collected the data and represented same in the qualitative measures using
SPSS tool. The effective representation of statistical data using various graphs and tables
developed a clear and reflective study about the prevailing research problem.
19

3.6 Time Horizon
This is significant part of the research study as this factor helps in developing a well
structures measure of data collection. This measure helps in analyzing measures for data
collection on the basis of selected population. Current study focuses on seeking an effective
measures of data analysis about various CSR activities that are adopted by the event venue
companies. The two major strategies prevailing for the same are cross sectional measures and
longitudinal measure. For the current study cross sectional measure has been adopted as this
helps in developing an effective way of developing research. This approach seeks the population
of specific time. The current study will seek the information from the consumers of event venue.
This will helps in creating an effective impact on the overall understanding. These researchers
are developed to meet the specific research issues (Bryman, 2008). On contrary to this
longitudinal measure is adopted for researches whose objective is wide and ongoing. These
researches help in developing an effective impact on the organizational growth by creating
efficient measures of developing long term study. This measure is not valid for the current study
as CSR activities and communication measures are ever changing. Thus these researches are to
conducted for a short time frame.
3.7 Techniques and Procedures
3.7.1 Data Collection
Data collection is one of the crucial part of a research study. This method helps in
creating an effective measures to collect the valid and reliable information form the various
sources and prevailing population as well. This measure helps in developing an effective
measure of creating an in-depth analysis for the research. Primary and secondary sources of data
are the two most effective and widely used measures for data collection. It helps in resolving the
research questions prevailing in the current research study (Diment, 2012).
Primary data is fresh and new data for the researchers. This helps in collecting the first
hand data for the research which significantly represents current needs and preferences of the
community. Primary data develops an authentic source of information for the research if
researchers use unbiased and proper measures of data collection. For the current study primary
data collection has been carried out on the basis of a structure questionnaire. This helped the
researchers in collecting valid and effective information form the consumers of the Hyde part
event venue. Secondary source of information includes all the past data, facts and figures,
20

researches and new reports, these measures are used by the researchers in order to get an
effective idea about the research study and analysis that has already been conducted in the
similar issues. The researcher used secondary data collection measures in order to develop a
clear and valid information of the research problems. Various books, journal, articles and new
reports have been referred for the same in order to develop an effective understating for the
current topic.
3.7.2 Sampling
Sampling is an effective and significant part of the research study as it helps the
researcher in creating a valid and effective source and information and data collection. Sample
represents a small part of vast population fir the research. Effective sampling helps in developing
valid and authentic research results however if researchers are unable to implement the effective
measures of sampling it significantly threatens the successful attainment of research objective
(Fiegen, 2010.).
The current research focuses on analyzing the impact of communication strategies in
CSR of Hyde Park. In order to develop an effective sample researcher used the probabilistic
measures for selecting the sample. This measure helped the organization in sufficiently selecting
random people for the research. This minimized the chances of defects and biasness. For the
research a sample size of 25 consumers has been selected which helped the researcher in
developing a clear and effective idea about the consumers perception and organization's practices
as well.
3.7.3 Data analysis
The researchers are conducted in order to clearly analyze the data and represent the same
for further reference and understanding as well. The current research seeks to develop an
effective impact of CSR communication of Hyde Park. For analysing the data, qualitative and
quantitative are two set of techniques available. Qualitative measures develop an effective
analysis of data using various tools and models. Thematic analysis is the common measures that
the companies adopt in order to efficiently carry out the research. Quantitative data on the other
hand uses statistical measures in order to efficiently carry out the given research. The current
study will adopt both qualitative and qualitative measures for the study. SPSS tool has been used
in order to carry in the research study. This software applied an effective analysis of data to
attain the required results for the study.
21

3.8 Research Limitations
Carrying out an effective research study is a challenging task for the researcher. The
present report has been successfully conducted to develop the needs and requirements of
researchers. The research limitation for the current study is: Limited time frame: To efficiently carry out the given research limited availability of
time was one of the major issue which forced the researcher in limiting the area of
research and sample size as well. Moreover this challenged the efficiency of the research
analysis as well. Researcher developed a précised yet effective study to meet the time
constraints for the given study. Limited resource availability: The availability of resources in terms of people cost and
physical amenities were limited with the researchers which challenged the objective of
the research for developing an effective analysis. The researcher focuses on optimum
utilization of limited resources thus the research has been conducted to meet the best
objectives of the study.
 Analyzing people perception: The behavioral and social factors of the people poses a
major challenge for the researcher as it becomes very difficult to develop consumer’s
perception for products and services. Moreover behavioral factors of the people are prone
to limited biasness. Thus researcher has taken this factors in effective consideration for
conducting the mentioned research.
3.9 Ethical issues and considerations
Effective efforts have been incorporated to carry out the report on valid and ethical
grounds. In order to take these factors into consideration the researcher took effective measures
to take due care of data security and safety. Moreover to conduct the research authentic and
reliable sources of information has been considered. The researcher significantly conducted the
research and collected data from authentic and valid sources. Plagiarism and manipulation in
collected data is one of the major ethical issues for research. So, for resolving this issues author
has applied appropriate citation and references of the respective authors.
3.10 Conclusion
This section of the report helps in managing an effective measure to analyze a structured
report for the study. The in-depth analysis of the report helps in analyzing that research onion
measure helps in developing a definite and most structured measure for research methodology.
22

Moreover the researcher efficiently determined the most appropriate measures to conduct the
present study in light of examining various factors influencing CSR activities of the company.
The overall analysis of this section helped in understanding that conducting market research for
analyzing the impact of CSR activities is relevantly a new topic and will demand both primary
and secondary data for research. Moreover the researcher critically analyzed the needs of the
research and thus planned the measures accordingly.
23

CHAPTER 4: DATA ANALYSIS
4.1 Introduction
Data analysis can be defined as the process of evaluating the collected data using
different analytical tools and techniques. Current study focuses on analyzing the impact of
different communication strategies on CSR activities of Hyde Park. In order to attain the
objectives of the report current chapter focuses on investigating primary and secondary data to
develop appropriate findings for the given report. This will help the researcher in developing a
clear and effective impact of collected data to gain appropriate and reliable results for the study.
Both qualitative and quantitative measures have been applied in the report to attain the effective
results. All these methods have helped in getting appropriate findings which have helped in
making final conclusion for the current investigation.
4.2 Thematic analysis
This is one of the most effective techniques used for analyzing the quantitative data for
the given report. It helps in collecting, recording and analyzing information to attain the purpose
of the study. The use of numerical figures and statistical graphs helps in developing the effective
and appropriate results for the study which is easy to represent and effective for understanding as
well.
Theme 1: CSR activities of Hyde Park is found to be very good by the consumers
How will you rate the CSR activities of Hyde park? Frequency Percentage
Excellent 7 28
Very good 10 40
Good 5 20
Average 3 12
Poor 0 0
24

Findings: The above figure clearly reflects that 40% of the respondents said that CSR activities
of Hyde Park are very good. 28% of the respondents found CSR activities of Hyde Park to be
excellent while 20% found it to be good and effective for the organizational growth. However
12% of respondents found CSR activities of Hyde Park to be average.
Analysis: On the basis of above findings it is evident that majority of consumers are in favor of
CSR activities conducted by Hyde Park. Consumer respond clearly reflects that they favor the
CSR activities conducted by Hyde Park thus has developed significant favoring for the same. 3
respondents however found the activities to be average which may be due to ineffective
experience with the company. Hence
Theme 2: Ethical practices are significant for developing trust and commitment within
consumers
Ethical practices are significant for developing trust and
commitment within consumers Frequency Percentage
Strongly agree 10 40
Agree 5 20
Neutral 7 28
Disagree 2 8
25
Excellent Very good Good Average Poor
0
5
10
15
20
25
30
35
40
28
40
20
12
0
CSR activities of Hyde park is very good
Column C

Strongly disagree 1 4
Findings: The above figure effectively represents the impact of ethical practices on developing
trust and commitment within the consumers. The figure significantly reflects that 40% of the
employees strongly agree that ethical practices of business help in cultivating trust and
commitment within them. However 28% of the respondents gave neutral response for the same
which shows that they neither agree nor disagree with the situation. 20% of the consumers
agreed that ethical practices are significant for developing trust which 8% disagreed with the
situation.
Analysis: The findings of the data represents that 10 consumers strongly agreed with the given
situation that ethical practices helps the company in developing high level of trust and
commitment. 5 respondents agreed with the situation while 7 respondents gave a neutral reaction
for the same. However 2 people disagreed while 1 respondent strongly disagreed. Analyzing the
results it is clearly that majority favors the statement.
Theme 3: Environment safety is significant for developing trust and commitment within
consumers
Environment safety is significant for developing trust and Frequency Percentage
26
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
0 5 10 15 20 25 30 35 40
Ethical practicies of the firm helps in developing trust and
committment
within employees

commitment within consumers
Strongly agree 5 20
Agree 9 36
Neutral 7 28
Disagree 3 12
Strongly disagree 1 4
Findings: As per the above analysis it is found that 20% of the respondents strongly agreed with
that environmental safety is one of the effective factors which help in developing trust and
commitment within the consumers. 36% of the consumers agreed with the same. 28% of the
respondent gave a neutral response for the given statement. However 12% disagreed that
organization's action for environmental safety develops trust and loyalty within the workforce.
4% of the respondents strongly disagreed with the given statement.
Analysis: The above figure effectively represents that environmental safety is also one of the
major element of CSR activity of businesses. Respondents agreed significantly that environment
responsible company helps in developing trust and commitment within the consumers. 5
respondents agreed strongly while 9 agreed with the same. 7 respondent however gave a neutral
reaction for the given measure and rest of the respondents disagreed. Thus it can be analyzed that
27
Strongly agree Agree Neutral Disagree Strongly disagree
0
5
10
15
20
25
30
35
40
Environmental safety practices helps business in developing
trust and
safety within consumers
Column C

environmental safety plays a significant role in developing trust within consumers through CSR
activities.
Theme 4: Legal responsibility is significant for developing trust and commitment within
consumers
Legal responsibility is significant for developing trust and
commitment within consumers Frequency Percentage
Strongly agree 10 40
Agree 6 24
Neutral 5 20
Disagree 4 16
Strongly disagree 0 0
Findings: As per the above figure it is quite evident that 40% of the respondents strongly agreed
that legal responsibility of the business plays a significant role in developing trust and
commitment within consumers. 24% of the respondents agreed with the given statement while
20% respondents gave the neutral reaction for the same. Rest of the employees highly disagreed
with the given situation thus created a wide impact on overall growth and development of the
company.
Analysis: The findings represents that the consumers highly favored legal responsibilities f the
business which helps in developing significant trust and commitment within the consumers. 10
28
Strongly agree Agree Neutral Disagree Strongly disagree
0
5
10
15
20
25
30
35
40
Legal responsibility significantly helps in developing trust and
committment
within consumers
Column C

out of 25 respondent strongly agreed that this CSR activity helps the company in creating an
effective impact on growth and development of the company thus enhancing consumer trust and
commitment with the firm. 6 respondents agreed while 5 have neutral response for the same. On
contrary to this 4 consumers disagreed with the given statement. However the overall analysis is
clear that legal responsibility of the firm is one of the major factor which helps in developing
trust and commitment within the organization.
Theme 5: Hyde Park is economically responsible organization.
Hyde park is an economically responsible organization Frequency Percentage
Strongly agree 12 48
Agree 9 36
Neutral 4 16
Disagree 0 0
Strongly disagree 0 0
Findings: The above figure effectively represents that 48% of the employees strongly agreed
that Hyde Park is economically responsible unit. 36% of the respondents agreed with the same
while 16% had the neutral reaction for the situation.
29
48%
36%
16%
Hyde Park is economically responsible organization
Strongly agree
Agree
Neutral
Disagree
Strongly disagree

Analysis: The above findings effectively helps in representing the fact that majority of the
consumers are in favor that Hyde Park is economically responsible organization which has
helped in developing effective trust within the service users. 4 out of 25 consumers responded
has neutral reaction for the same. However the findings clearly represents that the company
significantly analyses the economic responsibility for its stakeholders in order to create an
effective impact on consumers demand.
Theme 6: Environmental practices are favorable for the consumers of Hyde Park
How will you rate the environmental practices of Hyde
park Frequency Percentage
Excellent 8 32
Very good 11 44
Good 4 16
Average 2 8
Poor 0 0
Findings: on the basis of the given figure it can be clearly analyzed that 32% of the respondents
said that environmental practices of Hyde Park is excellent while 44% of them said that the
environmental practice is very good for the company. 16% of the consumers said that the
environmental practice is good while 8% found it average.
30
Excellent
Very good
Good
Average
Poor
0 5 10 15 20 25 30 35 40 45 50
Environmental practices of Hyde Park is very good

Analysis: On the basis of the collected information it is evident that consumers highly favor
environmental practices of the company. 8 of 25 respondent found the environmental practice to
be excellent while 11 respondent said that Hyde Park’s environmental safety measures are very
good. This helped the consumers in selecting the organization for event venue. 4 respondents
said that the environmental safety measures are good while 2 of them said it be average. Hence
this is evident form the findings that environmental practices of Hyde Park are effectively
favored by the consumers which helps in developing an effective impact on overall growth of the
organization. Moreover the event venue has to consider these factors efficiently as it helps in
creating wide impact on consumer perception.
Theme 7: Ethical practices of Hyde Park helped me in selecting the venue for my event
Ethical practices of Hyde park helped me in selecting the
venue for my event Frequency Percentage
Strongly agree 15 60
Agree 6 24
Neutral 3 12
Disagree 0 0
Strongly disagree 1 4
31
60 24
12
4
Ethical practices helps consumers in choosing the firm
for event venue
Strongly agree
Agree
Neutral
Disagree
Strongly disagree

Findings: n the basis of above findings it is evident that 60% of the consumers agrees with the
fact that ethical practice of Hyde Park helped the consumers of the company in choosing it as the
venue for their events. 24% of the consumers agreed with the same while 12% of the consumers
gave a neutral reaction about the ethical practices of the company. However 4% of the
respondents strongly disagreed with the given statement.
Analysis: On the basis of the above findings it is quite evident that ethical practices plays a
leading role in developing consumer choices for the venue selection. The findings of the report
reflects that 60% of the respondents strongly agreed that ethical practices of Hyde park helped
them in choosing it as an event venue as ethical working measures of the company helped in
developing high level of trust and loyalty within the consumers. 24% agreed with the situation
that ethical working measures helped them in choosing Hyde Park. However 12% of the
respondents gave neutral reaction and 4% strongly disagreed. These figures have reflect that the
majority is n the favor of organizational operations and ethical framework.
Theme 8: Corporate website is the most widely used channel for CSR communication by
Hyde Park
What channel does Hyde park use the most for CSR
communication Frequency Percentage
CSR Report 6 24
Corporate Website 10 40
Advertisements 5 20
Media coverage 2 8
Word of mouth 2 8
32

Findings: The above figure clearly represents that 24% of respondents believed that Hyde park
uses CSR report as one of the major channel for CSR communication while 40% said it to be
company website. 20% of the respondents said that advertisement are the major source of
corporate communication while 8% of the respondents said that media coverage is one of the
major measure which helps the company in developing high impact CSR communication.
Analysis: The findings reflect that Hyde Park uses various means of communication measures to
develop CSR activities within the market. On the basis of the finding 24% of the respondents
said that CSR report is one of the most commonly used measure for developing communication
within the market. This is a traditional means and most common means of developing
communication. Corporate website is one of the most highly favored measure within the market.
40% of the respondents agreed with the same. This reflects that Hyde park efficiently use the
digital measures of marketing and CSR communication to developing Commitment and impact
on the overall society. Advertisements, media coverage were also favored by the respondents.
Hence it can be said that organization is efficiently involved in developing CSR communication
which has helped it in developing effective publicity and loyalty within the society.
Theme 9: CSR communication helped in building the brand reputation for Hyde Park
33
CSR Report
Corporate Website
Advertisements
Media coverage
Word of mouth
0 5 10 15 20 25 30 35 40
Corporate website is most effective form of CSR
communication

Do you think CSR communication helped in building the
brand reputation for Hyde park Frequency Percentage
Yes 25 100
No 0 0
Findings: The above figure clearly represents that all the respondents agreed with the fact that
CSR communication helps in building brand image of the company. All 25 respondents agreed
that CSR communication helps in enhancing brand image f the company within the market.
Analysis: On the basis of findings it can be efficiently analyzed that CSR communication is one
of the leading factor in building brand image within the market. Hence it is significant for Hyde
Park to develop high impact on these activities to enhance brand image within the market.
4.3 Conclusion
The findings of the research helped in analysing that CSR activities are very crucial
measure for growth and promotion of every business unit. As per the data the CSR activities of
Hyde Park is widely favourable for the company and is efficiently favoured by the consumers of
the company as well. The event venue has developed an effective brand image within the market
34
100%
CSR communication helps business in bulding brand image
Yes
No

due to efficient CSR activities. This has helped the company in attaining wide success and
growth within the market.
35

CHAPTER 5 CONCLUSION
The study develops an effective impact on understanding and analysing the factors which
affect the Communication of CSR activities on consumers and stakeholders of the company. This
is the last and most significant part of the given report. This section of the report develops an
overall conclusion of the given report on the basis of research findings. The present study
focuses on analysing the role of communication on CSR activities of Hyde park, London. The
above study makes it evident that communication is one of the most significant part of
organizational working and promotion. This helps the business unit in creating a wide impact on
the growth and development in this highly competitive market by creating a well developed
measure of operating business objectives. CSR is an effective part of business growth and
development. It helps the business to enhance its operation within the market and create highly
influential means of growth and development as well. The conclusions derived form the study on
the basis of set objectives of the research are as follows:
To analyze various CSR activities adopted by the businesses
CSR activities are major part of the growth and development of business in the present
era. From the above study it has been evaluated that businesses are increasingly adopting
effective means of CSR measures within a business firm to develop n effective impact on overall
growth and development. Hyde park has adopted various means of CSR activities for the
company. The organization has adopted the measure of triple Bottom line approach which helps
in developing a wide impact on the overall growth of the company. Apart the research also states
that Hyde part developed various means and measures for growing business operations within
the economy. The effective employment and HR policies, well developed environmental policies
and measures of society and community development has helped the company n enhancing the
growth measures within economy.
To evaluate the impact on communication on CSR activities
The report helps in analyzing that communication is very crucial and significant part of
CSR activities. This helps the business unit in creating a wide impact on the growth and
development of the organization. Moreover the primary and secondary research results helps in
evaluating that communication helps in developing positive perception for the products and
services. Moreover this also helps in developing high level of commitment and growth prospects.
The organization has adopted effective strategies such as CSR report, public relations and
36

advertisement measures to attain the outcomes such as high level of awareness, trust and
attribution from the consumers and society as well.
To examine the trends in CSR communication
The analysis and findings of the report has helped in understanding that upcoming trends
and measures has developed a wide impact on organizational growth. Hyde park has adopted
effective measures of growth within the organization. Measures such as developing high
employee commitment, Developing responsible communication and creating society engagement
are the major trends that are adopted by the businesses now. These measures will help Hyde park
in creating a wide growth measures within the society and market as well. Thus the study clearly
outlays the fact that CSR communication has developed high growth measures within the
economy.
37

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<http://www.sustainablebrands.com/news_and_views/stakeholder_trends_insights/
mathieu_jahnich/2014s_top_4_trends_csr_communication>. [Accessed on 5th November
2015].
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<http://www.firstcarbonsolutions.com/resources/newsletters/april-2014-climate-change-
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[Accessed on 5th November 2015].
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APPENDIX
A 1. Reflective statement
This research study was a very intellectual and enlightening journey for me. It helps me
developing my knowledge, skills and attributes highly. I want to give a heartiest gratitude to my
mentor, my family member and my friends who supported and helped me to learn and develop
throughout my journey. I was introduced to my mentor in the university campus and developing
dissertation under his supervision was a great experience for me. He generated the curiosity to
learn and question in me. He helped me understanding all the concepts and various
terminologies related to the topic and study as well.
My mentor developed an understanding about what issues I was facing while
approaching the research hence he gave me effective training and development measures for the
same. The above study helped me enhancing my knowledge about the CSR activities and issues
related with the same. It helps in developing my industrial knowledge for the given topics. In
order to assess various means of analysing factors which helps in enhancing consumers response
and growth of the company I conducted the survey. This helped in building up my confidence
and communication skills as well. The entire research was a great and outstanding experience for
me. It is expected that findings of the research will prove to be a source of inspiration for other
researchers.
The research topic was new and challenging for me. This helped me in developing my
research and analytical skills. I developed the research problem and created wide range of
research and analysis in order to enhance my growth and development measures for knowledge
enrichment. CSR activities was a common yet challenging topic. While conducting the report I
explored new dimensions of the terms and evaluated how strategic implementation of CSR
activities helps the businesses units in developing wide prospects of growth and development
within the economy. I also developed the understand about the applicability of concepts into
practical application. With respect to dissertation I brushed up my theoretical and conceptual
knowledge. The study helped me in enhancing and broadening my conceptual knowledge and
understanding.
To analyse the report I referred difference books and journals which developed my
interest in research. The step by step procedure of research analysis created a keen interest for
42

research study and analysis. The topic “An evaluation on how communication strategy impact
CSR of an event venue: A case study of Hyde Park London UK” was highly interesting and
helped me in generating interest for business operations as well. Internet surfing and data mining
activities helped me in enhancing my researching skills. Moreover the application of theoretical
knowledge in research study which analysing the business activities of the firm broadened my
knowledge and trained me in developing the skills of knowledge application in the studies.
Overall developing dissertation was a thrilling experience for me which helped me in making
resourceful and knowledgable. Various segments of research study were challenging yet
interesting for me. The support of my mentor and other people was highly commendable for me.
43

A 2. Questionnaire for consumers
44

Demographic informationName:
Age:
Gender:
Occupation:
Specific information
1. How will you rate the CSR activities of Hyde park?
Excellent □
Very good □
Good □
Average □
Poor □
2. CSR activities of business are significant for developing trust and commitment within
consumers.
Kindly rate the following in light of the above statement.
CSR activities Strongly
agree
Agree Neutral Disagree Strongly
disagree
Ethical practices
Environmental safety
Society development
Legal responsibility
Economic responsibility
3. Hyde park is an economically responsible organization. Kindly rate the statement.
Strongly agree □
Agree □
Neutral □
Disagree □
Strongly disagree □

4. How will you rate the environmental practices of Hyde park?Excellent □Very
good □Good □Average □Poor
□5. Ethical practices of Hyde park helped me in selecting the venue for
my event. Kindly rate the statement. Strongly agree □
Agree □
Neutral □
Disagree □
Strongly disagree □
6. How will you rate the CSR communication of Hyde park?
Excellent □
Very good □
Good □
Average □
Poor □
7. What channel does Hyde park use the most for CSR communication?
CSR report □
Corporate website □
Advertisement □
Media coverage □
Word of moth □
8. Do you think CSR communication helped in building the brand reputation for Hyde park?
Yes □
No □
9. Does message content for CSR communication helped in developing commitment for Hyde
park?
Strongly agree □
Agree □
46