Case Study of IKEA: Strategies in Business

Running Head: Case Study of IKEA: 0
CASE
STUDY OF
IKEA
2019
Strategies in business

Case study of IKEA: 1
Table of Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................3
Case-Study.......................................................................................................................................3
Strength and Weakness of IKEA:....................................................................................................4
Threats of the company...................................................................................................................6
Corporate level Strategy:.................................................................................................................8
Business Level Strategy:..................................................................................................................9
Conclusion:......................................................................................................................................9
References......................................................................................................................................10

Case study of IKEA: 2
Executive Summary
This report gives summary about the strategies adopted by company which belongs from other
nations and tries to establish their business plans in India. The discussion is made regarding the
history of the company their values and vision with their business. IKEA starts its business with
from very small scale as the demand get increase the founder of the company then established it
as shop where the furniture were made by the local carpenters. It is the commitment of the
company on which they are still working and providing their services. They are providing the
quality products in furniture and other appliances of house in the low cost which is not provided
by any of its competitor. The report is included with the different strategies used by the company
to get settled in India also the challenges which they face while in the whole process.