Case Study of Market Research
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Added on 2020-06-04
Case Study of Market Research
Added on 2020-06-04
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CT AS3 CASE STUDY
Table of ContentsWEEK 7: MARKET RESEARCH..................................................................................................1Launch of eatery..........................................................................................................................1WEEK 8: ETHICAL DILEMMA....................................................................................................2Ethics...........................................................................................................................................2Ethical Dilemma..........................................................................................................................2Solution for the case....................................................................................................................2WEEK 9: EQUALITY AND DIVERSITY.....................................................................................3WEEK 10: CRIMINAL LAW.........................................................................................................4Rights of Lu Yin..........................................................................................................................4Advise to Lu yin..........................................................................................................................4Justification on the basis of earlier research...............................................................................5Examples to support recommendation........................................................................................5WEEK 11: ACCOUNTING MODULE .........................................................................................51 List of Lisa's asset, liability, expenses and gains.....................................................................52. Problems and solution for managing cash flow......................................................................5REFERENCES................................................................................................................................7
WEEK 7: MARKET RESEARCHLaunch of eateryType: The most edible food these days is Fast food and Barbeque, therefore the firm will focuson launching healthy fast food eatery.Location: Eatery will focus on grabbing Prime locations like, near school or colleges otherwiseMalls.Market Segment: When segment, the first motive will be to divide customers according tolifestyles, demographics, needs, personality and eating habits. When segmenting marketresearcher ensures that there is no discrimination on basis of caste, colour, creed, religion etc.because this practice can harm the persona beliefs and values of customers (Bailey, Pritchard andKernohan, 2015). Primary research method: Primary research is the best to make assumption after segmentingmarket. It assists in making easy analysis of collected information (Sekaran and Bougie, 2016).In this scholar will use survey technique in which it will focus on preparing questionnaire forpotential 100 customers of each segment. The questionnaires will consist of favourite fast foodand eating habits of person. The questionnaire will be asked on door to door interview because itis most effective form of evaluating and understanding the customer requirement. Beforeconducting research the person will seek for permission from higher authority of area in order tomake research process ethical and effective. QuestionsWhich fast food you like the most?According to which fast food is healthier?What according to you can make fast food healthy?At what time you prefer eating fast food?This type of questions will be formulated in questionnaire because ethical consideration plays avital role in research process. Thus, it is important for the scholar to formulate question in waywhich do not harm emotion and feeling of any individual.Secondary research methods: Secondary methods are, data from governmental department,census, current rolling news in newspapers, restaurant records etc. In this market researchprocess the scholar will make use of newspaper and nearby restaurant records because these arebest sources which will assist in collecting valuable information. 1
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