Literature Review on E-commerce Impact on Customer
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Added on  2023/02/03
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This literature review explores the impact of e-commerce on customer behavior and provides insights into the concept of e-commerce, its classification, information management, and its influence on customers. It concludes that e-commerce is a powerful tool for businesses to enhance customer experience and drive sales.
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1 = LITERATURE REVIEW
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Table Contents 1 = LITERATURE REVIEW............................................................................................................1 INTRODUCTION...........................................................................................................................3 MAIN BODY...................................................................................................................................3 The Concept of e-commerce..................................................................................................3 Classification of e-commerce.................................................................................................4 E-commerce information management..................................................................................5 Impact of E-commerce on customer.......................................................................................5 CONCLUSION................................................................................................................................6
INTRODUCTION Literature review is the critically evaluated process from different books or journals. It is the type of secondary research tools. In other words, literature review is the synthesis of the available literature regarding the research topic. It provides the in-depth knowledge of research goals and objectives. Present literature part will be explaining the rationale study to assess the relevance of customer review on the overall sale of e-commerce on Sports Direct. This will help to identify the research objectives and best performing goals. Sports Direct is the UK’s leading sports' trailer and the owner of world famous sport or fashion and lifestyle brands. The main aim of this present study is to enhance the role of sale of e-commerce business. In order to cope up with the present market demand, company expands their digitalpresence with a mobile optimized site. Sport Direct immediately creating seamless multi-channel approach. Customers of Sports Direct are very multi-channel buyers that would be expected highly usable mobile experience to enhance the shopping habits. Company needs to expand its e-commerce market to ensure seamless user experience across different channels. Besides, it helps to sustain the long- term goals and gives better transformation goals. MAIN BODY The Concept of e-commerce As per the view of author, today technology has made it easy to learn about a chair, the concept of e-commerce which is the trade of goods and services using the internet as a medium to conclude a said set transaction being carried out with the use of the internet. Sales of online products has been increasingHuang and Sarigöllü, 2014). The main aim of e-commerce is to generate electronic trade system in which direct face to face exchange or conducted interviews of any form of commercial transactions. It refers to the large business activity for products and services. It also pertains to any form of business transaction in order to exchange commodity goals from each other’s. According to author, E-commerce refers to a wide concept these days. Huang and Sarigöllü, 2014E-commerce or EC is the buying and selling of goods and services through one place to another is also known as Electronic Data Interchange device useful to exchange the business documents with other companies. As per the author, there are various form of e-commerce system present, through which customer can get many facilities at one time such as business to business, business to consumer, consumer to consumer, consumer to
business, business to administration, consumer to administration. Sports Direct can use different techniques such as inbound marketing, sales promotions, stock control, SEO, email marketing. There are different types of e-commerce that helps to keep the market opportunities best and approachable.Jiang, Jun and Yang, 2016As per the business model of concept e-commerce, they provide online shop with its own products.Sports Direct can also get the good customer response towards brand loyalty and growth. Drop shipping is another term of e-commerce that would help customer to take the new forming channels. Membership main purpose is recurring purchases. Classification of e-commerce As per the author, electronic commerce grows and further exploits the attributes to the internet. Sports Direct can easily adopt this concept into the business to make its more popularity in market in terms of good customer perception. This concept helps to fulfill the customer needs and wants as per the specific time period. Online e-commerce trading reduces time, cost and efforts for clients. The main benefits for companies are that to develop the main objective task and leading challenges.Pavlou and Stewart, 2015In order to develop the market at global level, this concept would be the best choice for Sports Direct to increase the high accessibility of customers. In terms of customer review they are very happy and satisfied with the new terms of development process. As per the author, marketplace is an online departmental store, where different sellers offer their products from one or more sectors. For example, Amazon. It is the best example of online store where customers can easily get the best price of products at less delivery time. It helps to sustain the long-term liability goals in order to select the target market goals. Besides, training, counseling,mentoringisanothermostessentialorviableoptiontoensurebettertarget performance.Sports Direct can also get the customer review by using online reviews. It gives better performance source channel. For company, e-commerce is the best option to generate profit learning source that helps to make good better performance goals. Besides, it helps to sustain the long-term opportunity and goals. Generation goals would help me to make long term challenging goals for the company performance. Overall, more clients is the benefit of this would help me to make the good presence of betterobjectivegoals. E-commerceprovides an opportunity where company can give large amount of quality performance task and opportunities that makes good presence of tasking for company benefits. It is less effective or cost effective in
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terms of investing goals.Rahayu and Day, 2015Apart from that, in response to this increased levelofoutsourcingopportunities,businesswillexploitthebenefitsofe-commerceby decoupling as many links of their production chain. E-commerce information management E-commerce is the most appropriate and effective communication information exchange goals. All the transactions of the business system have been done electronically. Digital communications make it easier to capture and the use the information throughout the distribution process. Digital communication has adopted some concepts or models such as automation, Extension, transformation. Automation is the common concept or model of e-commerce. Where automated existing activities or processes are there. For examples supporting customers online and with stakeholders as well. Besides, extension is another digital technology to support new ways of conducting business which supplement rather than replace existing processes. Another model or concept of e-commerce is Transformation is the process which replaced by another new one process. Holistic business model framework helps to manage the complex relations. There are given some important components of digital technology that helps Sports Direct to make good image in front of the customers minds. Such as customer database, updated product inventory, order processing, order filling and customer notification, Order tracking, shipping information, customer business interaction etc (Chiu and et.al., 2014). Information technology has played most important role these days that helps to conduct the best transforming role in present days. It generates online trust among customers. That helps company to invent new theories or goals, it has been critically evaluated that, customers do not purchase the items via online due to lack of security levels, dislike dissatisfying facts or low performance goals will make the best performing thoughts. Overall, it requires best source of performing goals. This would also help to sustain the long-term liability goals. Impact of E-commerce on customer E-commerce is always consistent to earn and retain consumers. Company needs to continuously improve the consumer's experience of online shopping for the successful and profitable operation of the business. There are some factors which influence the consumers purchase decisions: Free shipping:it is the second largest factor which influence the consumer's purchase decisions. And it contributes (56%), It attracts customers who do online shopping very often, for
them the shipping cost matter the most. Free shipping helps in retaining the customers for a long period. Easy return:This policy contributes 35% and it is the third largest factor which influence the buying decisions of the customers and it should be well written in a simple language. If the company is selling electronic goods and accessories and selling apparels then policies must be written in simple language (Chiu and Huang,2014). The customer has an option of returning the product in case of faulty goods appear or size of the product mismatch. Customer reviews:customer reviews often prove to be a better medium for depicting the trial results. The customer who are posting positive reviews award them with the free gifts. And the customers who are posting negative reviews then resolve the problem of products for the consumers. This will encourage them to give regular reviews and this motivation will lead to receive positive results from them. CONCLUSION On the basis of above discussion and explanation. It has been concluded that E-commerce is the most influencing and best leading source full ideas. Moreover, present Literature review has been based on the best possible manner of growth. Apart from that, E-commerce is the best resourceful ideological facts and figures who makes the best resourceful facts. Present LR discussed about the online transaction, and how they attract number of customers. E-commerce isthe mostappropriateand long-lastingtechnologythathelpsto connectwithdifferent technological performance and goals that helps to make company as well as customer context. LR is the best source or tool for collecting secondary data or information that has been already exist in the market. Besides, it also helps to connection the long lasting performing goals and target market opportunity for the overall industry level.