Impacts of Coronavirus on E-Commerce

Research Proposal
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CONTENTS
TITLE: “What are the impacts of coronavirus on E-Commerce?”.................................................3
ABSTRACT....................................................................................................................................3
INTRODUCTION...........................................................................................................................3
LITERATURE REVIEW................................................................................................................3
Effects of coronavirus on E-Commerce......................................................................................3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
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TITLE: “What are the impacts of coronavirus on E-Commerce?”
ABSTRACT
Corona virus outbreak impacts businesses and lives of people all over the world. It creates
various challenges in front of organisations due to which they are facing financial issues. This
project explores the influence of corona virus on E-Commerce. It impacts in both, positive and
negative way on online businesses as well as physical store. It is predicted that in future, it
provides benefits to businesses. However, also creates some challenges like health safety which
become a major issue for retailers in future.
INTRODUCTION
E-Commerce can be defined as the buying and selling of products and services through the
utilisation of internet and transfer of data and money in order to execute the transactions. Due to
outbreak of corona virus, the behaviour attitudes and buying habits of consumers are changing
which influence on the sales and revenues of both offline and online businesses (Hasanat, & et.
al., (2020). This is a research proposal report, which includes literature review on topic “What
are the impacts of coronavirus on E-Commerce?”. This report intent to present the literature
review by comparing views of different authors on the topic. It includes discussion about impact
of coronavirus on electronic commerce, positive and adverse impact on online and offline
shopping and the future of shopping after corona virus (Shahidi, (2020).
LITERATURE REVIEW
Effects of coronavirus on E-Commerce
As stated by Koshle, Kaur, & Basista, (2020), the forces that drive growth of online market
before the outbreak of coronavirus pandemic involves steady and strong growth of internet users
as well as increasing awareness associated with online shopping, low price because of bulk
purchase, maximizing online product launching and so on (Hou, (2020). Apart from this,
maximizing number of exclusive goods in market and their low prices because of economics of
scale and direct distribution channel further contributes in e-commerce market growth at global
level. In addition to this, after the outbreak of covid-19 pandemic, staying home and social
distancing is also expected to push customers towards shopping online (Impact of the Covid-19
on the World's e-Commerce Market, 2020). However, supply chain issues and uncertain
consumer demand can influence the E-Commerce sector. The issue arises due to coronavirus
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