Literature Review on E-commerce Impact on Customer

1 = LITERATURE
REVIEW

Table Contents
1 = LITERATURE REVIEW............................................................................................................1
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
The Concept of e-commerce..................................................................................................3
Classification of e-commerce.................................................................................................4
E-commerce information management..................................................................................5
Impact of E-commerce on customer.......................................................................................5
CONCLUSION................................................................................................................................6

INTRODUCTION
Literature review is the critically evaluated process from different books or journals. It is
the type of secondary research tools. In other words, literature review is the synthesis of the
available literature regarding the research topic. It provides the in-depth knowledge of research
goals and objectives. Present literature part will be explaining the rationale study to assess the
relevance of customer review on the overall sale of e-commerce on Sports Direct. This will help
to identify the research objectives and best performing goals. Sports Direct is the UK’s leading
sports' trailer and the owner of world famous sport or fashion and lifestyle brands. The main aim
of this present study is to enhance the role of sale of e-commerce business. In order to cope up
with the present market demand, company expands their digital presence with a mobile
optimized site. Sport Direct immediately creating seamless multi-channel approach. Customers
of Sports Direct are very multi-channel buyers that would be expected highly usable mobile
experience to enhance the shopping habits. Company needs to expand its e-commerce market to
ensure seamless user experience across different channels. Besides, it helps to sustain the long-
term goals and gives better transformation goals.
MAIN BODY
The Concept of e-commerce
As per the view of author, today technology has made it easy to learn about a chair, the
concept of e-commerce which is the trade of goods and services using the internet as a medium
to conclude a said set transaction being carried out with the use of the internet. Sales of online
products has been increasing Huang and Sarigöllü, 2014). The main aim of e-commerce is to
generate electronic trade system in which direct face to face exchange or conducted interviews of
any form of commercial transactions. It refers to the large business activity for products and
services. It also pertains to any form of business transaction in order to exchange commodity
goals from each other’s. According to author, E-commerce refers to a wide concept these days.
Huang and Sarigöllü, 2014 E-commerce or EC is the buying and selling of goods and
services through one place to another is also known as Electronic Data Interchange device useful
to exchange the business documents with other companies. As per the author, there are various
form of e-commerce system present, through which customer can get many facilities at one time
such as business to business, business to consumer, consumer to consumer, consumer to