Case study of Uber App | Assessment

Running head: CASE STUDY OF UBER APP
Case Study of Uber App
Name of the Student
Name of the University
Author Note

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CASE STUDY OF UBER APP
Executive Summary
The following report critically analyses the given case study on the newly modified Uber app
and reflects my personal views on it, in accordance to the Project Management Body of
Knowledge (PMBOK). The PMBOK basically comprises of all the management practices
including ethics and risk management factors that are best suited for a particular project. An
elaborate and thorough discussion on the knowledge areas of project management like
integration management, cost management, time management etc. has been made in this paper
incorporating some of the potential aspects of project management in order to enhance the
experience of both the riders as well as the drivers in the organizational framework of Uber.

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CASE STUDY OF UBER APP
Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
Knowledge areas of the PMBOK................................................................................................3
 Integration and Scope Management..................................................................................4
 Time, cost and quality management.................................................................................4
 Risk management..............................................................................................................5
Project management approaches..................................................................................................5
 The Phased Approach.......................................................................................................5
 The Iterative and Incremental Approach..........................................................................6
 The Process Based Approach............................................................................................6
Risk management tools and techniques.......................................................................................6
Tools:.......................................................................................................................................7
Techniques:..............................................................................................................................7
The apt leadership style...............................................................................................................7
Conclusion.......................................................................................................................................8
References......................................................................................................................................10

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CASE STUDY OF UBER APP
Introduction
Uber is one of the leading companies and also one of the most important test cases within
the gig economy. There is a dedicated app built by the company for their employee drivers along
with the customer riders. On an average, there are almost three million drivers working under
Uber who spend hours on this app as it acts as a virtual workplace for them (Cramer & Krueger,
2016). Calculating on the provided statistics, it has been observed that each day, almost 8.5
million hours of logging time is spent on this app. Since, there are so many drivers using the app
so frequently and for such a long period of time on a daily basis, it is immensely important for
Uber to provide the best possible app interface to its drivers. The previous app built by the
company mainly focused on the needs of the riders. However, the newly designed app from the
scratch aims at enhancing the driver experience in terms of routes and tipping. Developing a new
app to fulfil the satisfactory requirements of millions of drivers is not a piece of cake. I will be
doing a thorough comparison of this development project with the standard PMBOK theories
throughout this paper.
Discussion
Knowledge areas of the PMBOK
There are approximately nine unique knowledge areas in the PMBOK that describe
various project management practices and knowledge in terms of the component processes. I
have mentioned only the most relevant ones for this project (Gasik, 2015). Also, how the
different areas of knowledge have been implemented or specific modifications could have been
made for a better interface are my prime concerns throughout this paper.