Case Study Of Walmart Retail Chain

Running head: CASE STUDY OF WALMART INC.
CASE STUDY OF WALMART INC.
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CASE STUDY OF WALMART INC.
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Executive summary
Walmart is one of the largest retail chain of the world which has many competitive
advantages and proved to be one of the best retail store in the world due to its low prices and
availability of a wide variety of products and goods. There are many advantages that Walmart
provides to its customers as well as its employees as well. There are certain room for
improvement which if rectified would help in performing and serving better in the forth-
coming years. Here the advantages and disadvantages of Walmart is discussed and some
recommendations are made in order to take corrective measures.

CASE STUDY OF WALMART INC.
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Table of Contents
Introduction................................................................................................................................3
Five forces:.................................................................................................................................4
Understanding the case of Walmart using porter’s five force model:...................................4
Existing competition in the market:.......................................................................................4
Bargaining power of the buyers:............................................................................................5
Bargaining power of the suppliers:........................................................................................5
Threat of substitutes:..............................................................................................................6
Threat of new entrants:...........................................................................................................6
Advantages:................................................................................................................................7
Disadvantages:...........................................................................................................................7
Recommendations:.....................................................................................................................8
Conclusion:..............................................................................................................................11
References:...............................................................................................................................12

CASE STUDY OF WALMART INC.
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Introduction
The only company that changed the face of retail is ‘WALMART’. It is the largest
retail store in US, and also the largest retail chain, which not only provides products to its
customers at a comparatively less rate but also provide the service that strive for excellence.
The main goal of Walmart is to provide customers a quality service, and respect for
every individual associated with it. The only retail company to remain on top consecutively
for several years, on the Fortune 500 is ‘WALMART’.
The assortments of the products in Walmart is he and provides a high range and
variety of goods (Seenivasan and Talukdar 2016). The business strategy of keeping prices
low has helped Walmart to be on good terms with the customers and provide quality products
conveniently (Thompson, Strickland and Gamble 2015). Walmart provides all the general
merchandise that includes apparel, beauty products, jewelry, shoes and many more.
The main competitive advantage of Walmart includes selection and improvement of
in-store varieties, less carrying cost and high competitive pricing for the consumers (Chekwa,
Martin and Wells 2014). This report discusses about the success and failure of Porter’s five
model, analysis and evaluation of five forces of Walmart Inc., advantages, disadvantages of
using this model and then provide recommendations for improving.
This model helps in analyzing the competitive position of any firm. It also helps in
understanding the strategy that needs to be followed and also helps in improving the potential
profit of the organization (Elder and Dauvergne 2015).
The main problem associated with this analyzing tool is that it doesn’t help in
identifying the industry/firm clearly (Nurlansa and Jati 2016). There is a chance of doing