Sustainability in Tourism Management

The provided content consists of various academic papers and books related to tourism management, sustainability, innovation, and community participation. The papers cover topics such as sustainability indicators for managing community tourism, medical tourism, knowledge management in tourism, wine tourism, event tourism, and the impact of tourism on coastal areas. Additionally, there are several book references on tourism principles, practices, and philosophies, as well as books on marketing for hospitality and tourism, and a community approach to tourism.

Case Study of Wonderful
Indonesia Festival

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
1. Event programme...............................................................................................................3
2. Community and stakeholders.............................................................................................4
3. Governance.........................................................................................................................5
4. Event impact.......................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
People of Melbourne are very traditional and celebrate many festivals throughout the
year. Indonesian festival is an interesting event which shows the relationship between
Indonesians and Australians, its main goal is to celebrate multiculturalism of Melbourne. In this
nation, there are some Muslim festivals which are highly popular. As Melbourne is a mix of
different cultures, so the festival that they celebrate is also mixture of different religions.
Melbourne has a good mix of cultural events, ceremonies and festivals. 'Wonderful Indonesia
beach fest', aim of organizing this event is to strengthen the strong bonding between Indonesia
and Australia by celebrating the culture of Australia in the Indonesian community. It impacts a
lot on tourist and helps to increase tourism in the country. This festival is celebrated to enjoy the
leisure time during Christmas holidays. Aim to conduct this fest every year is to attract tourism
for the development of the country. These kinds of events in the country are very helpful to
develop the social cultural and economy development of the nation.
1. Event programme
In this festival, organisers concentrate more on tourism activities to increase tourism in
the country. Indonesian festival is held in Melbourn, Australia. In this festival, they show the
culture of both countries and the value of their culture during the Fest. This fest is to spread
information about some wonderful travel destinations of Australia and to attract tourists for
developing tourism in the country. In this fest, there will be cultural activities conducted by
organizers to show the cultural relationship between Indonesians and Australians to those
persons who are coming to watch this festival and in this event tourist can see the
multiculturalism in one event (Sharpley, 2008). There are several programs are included in this
event such as AFL Indonesia, Master Chef Australia etc. in Melbourne. It is organized for two
days and celebrates culture, attraction and food of the community. These 2 days event organizes
at St Kilda Beach, it showcases beautiful beaches, art and culture, music and dance as well as
food and beverages. In the program there are many activities done such as Yoga on beach,
entertainment for kids, cultural performance. It also features a Travel Fair in which hotels,
airlines and travel agents gives special offers to visitors. In the event craft, travel destinations,
Indonesian food and beverages are the attractive things for the travellers. In this festival
traditional dance performance is done by both the communities Indonesians and Australians

musicians. In this festival, there will be parade from Indonesian batik carnival, gamelan Bali and
also from the Indonesian community. Along with that, there are some specific and famous dance
groups that will perform in this fest. In the event, there will be some food festivals such as
Master Chef Australia that would show the cultural food of Indonesians to tourist, they can
explore some new cousin in the Fest and related to food there will be cooking demo of some
authentic dishes of the country (Goeldner, Ritchie, 2007). In the fest, there will be some fun
activities for the kids to develop their knowledge. There will be live performance of musician of
both country Indonesia and Australia and other dancers along with cultural performance that
would spread the cultural value of country globally. In the fest, there will be some fitness session
for the people who will attend Indonesia festival. For the beach fest, yoga session is very much
important as per the environment (Murphy, 2013). For the yoga, St Kildabeach is the best place.
And there will be more different activities which are conducted at St Kilda beach at Melbourne.
Location- The wonderful Indonesia festival is going to held in Melbourne, Australia.
“Wonderful Indonesia beach”, this festival will be held on south beach reserve, ST kilda Beach,
Melbourne and the January 21-22, 2017. This festival is for 2 days. And this location is chosen
because the location gives refreshing moment to tourists and will create attractive movements for
them.
Duration – The duration of Fest will be for 2 days. Wonderful Indonesia beach 2017 is
for two days. That will showcase beautiful beaches, art and multiculturalism, music and dance,
foods and beverages.
2.
Community and stakeholders
Community
In wonderful beach fest 2017, in this people will come from across the world and this
festival would increase the tourism in country (Cooper, 2006). In this festival, people from both
the nations Indonesia and Australia come in fest because there will be holidays for Christmas.
So, most of the people would try to come and enjoy this festival. There in the festival, approx
20000 people are going to participate and enjoy the relaxing weekend with their family and
friends. It has been the above discussion that youth generally like these kinds of fest. And that
young age group of people really want to came in this event. It shows the relationship between

Indonesians and Australian culture so both community come to the event with their friends and
relatives to enjoy the event.
Corporate stakeholder relationships
The corporate stakeholders are those who sponsor or organise the event. The ministry of
tourism is the stakeholder, it takes part in wonderful festival to attract more people and the aim
of the ministry to organize its at huge level so that more people get attracted towards the event.
Ministry of tourism sponsors the event and allocate funds to the concern authorities so that
festival can gain attention of mass public. This fest is organised in Melbourn so, the consulate
general of the nation will also support the function (Connell, 2006). Apart from that, other
stakeholders are those who are performing like artist and the activities that would be done during
Indonesian festival. That will be as per the charges and there will be other sponsors also they will
take part in it (Song, 2008). The person who perform in the fest they are also the stakeholder in
the fest. Some administrative people will also take the part in promotion of co-operation between
sectors and of cross-sectorial development models; involving local people in drafting tourism
policy and decisions. Apart from this emergency services, police, transportation authorities etc.
are involved in the function so they are also stakeholders of the event. As they all have to work
in unity, any confusion can spoil whole programs. So they all have strong relationship and
discuss and communicate well about each activity related to the Indonesia festival.
3.
Governance
To organise this type of big event is a difficult task. As per the government rules, all acts
must be followed as per the rule of country. Beach events lead to high pollution on the beach
which disturbs the related environment and thus, Australia has to consider it first and take the
precaution for saving the same. As per the views of stakeholders, they also have some rights so
they must have the proper contract with all the partners and with the stakeholder to give some
rights to them (Tosun, 2006). To manage the event, there must be set of rules that should be
governed by all participants for the interest of stakeholders (Park, Yoon, 2009). During the event,
there must be no illegal activities going on and to protect that, it is necessary to setup some rules.
Along with that, it is necessary to protect the rights of every individual who is coming to attend
the event and will be participating in the same. All other laws will be applicable in the
country’sfest (Hjalager, 2010).

4.
Event impact
The impact of the event will be on the entire Australian country, people come from the
other countries they meet with the Melbourne people learn their culture that create image of the
nation in their mind. The impact can be negative or it may be positive but when people came to
enjoy in another country there are less chance of the negative impact (Choi, Sirakaya, 2006).
Economy impact The main positive economic impacts of sustainable contributions to
government revenues, foreign exchange earnings, generation of employment and business
opportunities. that contribute to government revenues and also increase the foreign exchange
earning. As Indonesian festival is the multiculturalism event which show the relationship
between both culture and their strength. So due to this, Indonesian community takes part in it and
to watch the attractive program people come from different location. That increases foreign
currency in the Melbourne to great extent. That contributes economic development of Australia.
This give so much employment opportunities in the country and that contribute into local
economies also. And this give a competitive advantage to the economy of the cited nation.
Social impact that can be positive or negative ravelling brings people into contact with
each other. Socially it gives as sustainable tourism has an educational element it can foster
understanding between people and cultures and provide cultural exchange between guests and
hosts regarding values traditions of Australian and Indonesians. It gives a Strengthening
communities events and festivals of the local communities where they have been the primary
participants and spectators. Often these are refreshed, reincarnated and developed in response to
tourists’ interests. That Encouragement social involvement and pride in some situations, tourism
also helps to raise local awareness concerning the financial value of natural and cultural sites. It
may be possible that cultural difference can create misunderstanding in the mind of tourist thus,
it can create conflict situation in the Melbourne, so that would be negative impact of Indonesian
festival.
Cultural impact The socio-cultural impacts of tourism described here are the effects on
host communities of direct and indirect relations with tourists, and of interaction with the tourism
industry. The interaction of the two groups will be a major issue in affecting the types of
impacts. when there is large contrast between the culture of the receiving society and the origin
culture, then it is likely that impacts will be greatest. Impacts arise when tourism brings changes

in value systems / behaviour, threatening indigenous identity. Changes often occur in community
structure, family relationships, collective traditional life styles, ceremonies and morality. And
that also impact negativity like Tourism can turn local cultures into commodities when religious
rituals, traditional ethnic rites and festivals are reduced and sanitized to conform to tourist
expectations, resulting in what has been called "reconstructed ethnicity.
Environment impact As Indonesian festival includes dance, musical programs and to
watch them many travellers come in the Melbourne. Tourism can create great pressure on local
resources such as energy, food, land and water that may already be in short supply. And that
impact on environment changes in the landscape coming from the construction of infrastructure,
buildings and facilities, it compaction and sealing of soils that cause the disturbance to local
people.
CONCLUSION
In can be concluded from the above report that every country, fest is the most important
as it develops the nation as well its tourism industry. It has been assessed that wonderful
Indonesia beach fest 2017 is big and important fest for the citizens of Melbourne and Indonesian
community and its economy as a whole. In this fest, there will be cultural as well as some other
activities. This fest will showcase the beauty of country with food culture. With the help of this,
nation can show their beauty to tourists for the development of tourism business as by this,
visitors from different nations can be attracted as well as a refreshing environment to the citizens
of country can be given buy the same.

REFERENCES
Books and journals
Choi, H.C. and Sirakaya, E., 2006. Sustainability indicators for managing community tourism.
Tourism management. 27(6). pp.1274-1289.
Connell, J., 2006. Medical tourism: Sea, sun, sand and… surgery. Tourism management. 27(6).
pp.1093-1100.
Cooper, C., 2006. Knowledge management and tourism. Annals of tourism research. 33(1).
pp.47-64.
Getz, D. and Brown, G., 2006. Critical success factors for wine tourism regions: a demand
analysis. Tourism guide. 27(1). pp.146-158.
Getz, D., 2008. Event tourism: Definition, evolution, and research. Tourism management. 29(3).
pp.403-428.
Goeldner, C.R. and Ritchie, J.B., 2007. Tourism principles, practices, philosophies. John Wiley
& Sons.
Hjalager, A.M., 2010. A review of innovation research in tourism. Tourism management. 31(1).
pp.1-12.
Kim, H.J. and Chen, M.H., 2006. Tourism expansion and economic development: The case of
Taiwan. Tourism Management. 27(5). pp.925-933.
Kotler, P., and et. al., 2006. Marketing for hospitality and tourism (Vol. 893). New Jersey:
Prentice hall.
Lee, C.C. and Chang, C.P., 2008. Tourism development and economic growth: a closer look at
panels. Tourism management. 29(1). pp.180-192.
Litvin, S.W., Goldsmith, R.E. and Pan, B., 2008. Electronic word-of-mouth in hospitality and
tourism management. Tourism management. 29(3). pp.458-468.
Murphy, P.E., 2013. Tourism: A Community Approach (RLE Tourism). Routledge.
Park, D.B. and Yoon, Y.S., 2009. Segmentation by motivation in rural tourism: A Korean case
study. Tourism management. 30(1). pp.99-108.
Saarinen, J., 2006. Traditions of sustainability in tourism studies. Annals of tourism research.
33(4). pp.1121-1140.
Sanchez, J., and et. al., 2006. Perceived value of the purchase of a tourism product. Tourism
management. 27(3). pp.394-409.
Sharpley, R., 2008. Tourism, tourists and society (No. Ed. 4). Elm publications.
Smith, V.L. ed., 2012. Hosts and guests: The anthropology of tourism. University of
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Song, H. and Li, G., 2008. Tourism demand modelling and forecasting—A review of recent
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Tosun, C., 2006. Expected nature of community participation in tourism development. 27(3).
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