Events Policy and Strategy for Meadows Country Fair in Adelaide Hills

Running head: Events Policy and Strategy
Events Policy and Strategy

Events Policy and Strategy 1
Contents
Introduction.................................................................................................................................................2
Event Concept.............................................................................................................................................2
Identification of the stakeholders.................................................................................................................3
Execution of the event.................................................................................................................................4
Event feasibility...........................................................................................................................................6
Conclusion...................................................................................................................................................8
References...................................................................................................................................................9

Events Policy and Strategy 2
Introduction
The Adelaide Hill Council is a local administrative body in the Adelaide Hills in South Australia.
It is located in the hills on the east side of Adelaide which is the capital of Australia. It extends
from South Para Reservoir in the northern region to Mount Bold Reservoir in the Southern
region. It was established in 1997.
As per Local Government Association of South Australia (2016), the council shall be organizing
a cultural festival ‘Meadows Country Fair ‘ which will assist in attracting the tourists and at the
same time help the local community to participate in the festival so that they can help in
preserving the cultural heritage of the area. The amount collected will be used for the charitable
purpose of enhancing the cultural understanding of the audience. So, in this article, the cultural
fest shall be assessed along with the identification of its stakeholders. Its feasibility and SWOT
analysis shall also be executed.
Event Concept
The cultural fest’ Meadows Country Fair’ shall be organized at Mawson Road which is located
at the Adelaide Hills in South Australia. It would be organized on 5th October 2018 to 11th
October 2018. It would be organized for enhancing the tourist’s interests in the local culture so
that it can be preserved. It would include the participation of aboriginal people staying in the area
along with young and old people and their families (South Australia, n.d.).
The cultural fest would be showcasing local tourism, food and wine products and features related
to wildlife education and conservation. It would also be featuring the legendary and original
Udder Tug hand –milking competition, market stalls, field day, yard dog trails, regional

Events Policy and Strategy 3
products, the Daisy Trail, animal expo, events related to children, entertainment and amusement
for the entire family. Meadows Country Fair is widely accepted as the best festival of its kind in
the Adelaide Hills regions. The amount collected will be used for enhancing the cultural
understanding of the people. This festival would be supported by Adelaide Hills Council which
is a local administrative body in the Adelaide Hills located in South Australia.
Identification of the stakeholders
As per Buch, Milne & Dickson (2011) the stakeholders would be the local community,
aboriginal people, the local community councils and administrative councils including Adelaide
Council, the Steering Committee comprising of South Australian Tourism Commission and
Tourism Barossa.
The event organizers, traders, stall holders, the participants, the audience including the tourists
also play an important role as stakeholders in this event. The festival would be organized in the
Adelaide hills. The target demographics would be local inhabitants comprising of both young
and old people, the aboriginal people and the families and the tourists .
The number of Aboriginal people residing in the area is just 0.5% of the entire population. Most
of them have a strong connection to the land which is outside the area. With regards to the old
people, the Adelaide hills have a lower ratio of people aged over 70 years (Adelaide Hills
Council, 2016).
The target demographic can be reached through artistic and creative direction comprising of
symbols, logos and signs which can be projected through posters and banners. The local cultural
groups can help in publicizing the event to the community.