A Case Study on Coca-Cola

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Coca Cola
A Case Study on Coca-Cola
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Case Study on Coca-Cola 1
Table of Contents
Introduction..............................................................................................................................................1
Coca-Cola-The Brand..............................................................................................................................2
Environmental Perspective..................................................................................................................2
Applicable Theory...............................................................................................................................3
Legal Perspective.................................................................................................................................3
Applicable Theory...............................................................................................................................4
Coca-Cola Business Environment.......................................................................................................5
Conclusion...............................................................................................................................................5
Bibliography............................................................................................................................................7

Case Study on Coca-Cola 2
Introduction
Corporate social responsibility is dynamic concept that envelops the majority of an
organization's financial, legal, ethical and generous duties. Corporate social responsibility
arrangements and their compliance decide the ethics and estimations of an association, and
run connected at the hip with its maintainability, consequently turning into an inevitable piece
of an organization's core philosophy. They are gone for guaranteeing better social, monetary
and ecological environment bringing about holding clients, maintaining a strategic distance
from by and large business dangers, support from network and neighbourhood bodies and
eventually gaining higher benefits for the business with an upgraded brand picture. In spite of
the fact that these are the advantages, the principle point of CSR ought to be - societal welfare
through making a good and moral esteem framework, which benefits everybody (what is
CSR?). The principle territories of enthusiasm of CSR are the security of the earth and
welfare of experts, system and society all over the place, both today and tomorrow. The
possibility of CSR relies upon the likelihood that companies are not self-ruling, yet they are
linked with overall population. (Corporate Social responsibility, 2019)
Coca-Cola-The Brand
Coca-Cola is the world’s beverage drink organization established in the year 1886 at
Atlanta, USA. Today it has activities in every nation in the globe with more than 500 brands
for generation and conveyance in the shopper markets (Coca cola history). According to
Interbrand, Coca Cola has been named best brand for eleven consecutive years (The
Telegraph, 2010). In 2013, Integrated Report was published and it was in top three beverage
companies and US customers rated it among top 10 best-reputed companies. In 2014, Coca
Cola was in apex position in top 100 Corebrand power ranking. Coca cola was also acquired
third position by The Centre for Brand Analysis (ranking rhe brand, 2018). The company’s
global success has pushed the brand to be recognised globally. Today, customers consume
approximately 1.9 billion of beverages globally. (Coca-Cola Beverages and Products)
Environmental Perspective
Coca-Cola publishes its annual report every year in which they show the CSR
programme and steps taken for betterment of society and environment. Coca-Cola targets to
give one per cent of its annual income for charitable causes like education, environment,
community, humanitarian and others (2017 sustainability report, 2017). In 2017-2018 report
they have mentioned various initiatives taken by them globally, they are-